Cadbury Nigeria Plc in Hot Drinks (Nigeria)

 Published On: Mar, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

Cadbury Nigeria Plcís main aim in other hot drinks is to ensure that its Cadbury Bournvita brand overtakes Milo as the number one brand in the category. With a good pedigree in the Nigerian fast moving consumer goods industry, and a portfolio of strong brands, the company is well placed to achieve this by using its strong distribution network. However, the key challenge is to ensure higher spending on marketing whilst remaining profitable.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Cadbury Nigeria Plc: Key Facts
Summary 2 Cadbury Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 Cadbury Nigeria Plc: Competitive Position 2015
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