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Cadbury Nigeria Plcís main aim in other hot drinks is to ensure that its
Cadbury Bournvita brand overtakes Milo as the number one brand in the category.
With a good pedigree in the Nigerian fast moving consumer goods industry, and a
portfolio of strong brands, the company is well placed to achieve this by using
its strong distribution network. However, the key challenge is to ensure higher
spending on marketing whilst remaining profitable.
Euromonitor International Local Company Profiles are a concise set of briefings
detailing the strategic direction taken by a company. Discover key contact
details, the company background and their competitive positioning through this
collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.