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The soft drinks industry is highly dependent on seasonality, with sales
peaking during the warm summer months. In 2015, the “real” summer, when daily
temperatures rose above 20 degrees, only came in August; this was the main
reason for the stagnation seen in the consumption of soft drinks. Nevertheless,
newly-launched products and notable company investments in marketing activities
prevented total volume sales from declining in 2015.
Soft Drinks in Lithuania report offers a
comprehensive guide to the size and shape of the market at a national level. It
provides the latest retail sales data (2011-2015), allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market – be they
legislative, distribution, packaging or pricing issues. Forecasts to 2020
illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates,
Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.