Hot Drinks in Kenya

 Published On: Mar, 2016 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF

Kenya has a long and deep culture of drinking tea; however, other hot drinks such as coffee increasingly outpace tea. Demand is driven by the growing middle class who perceive coffee, for example, as a prestigious and premium drink. Leading players such as Nestlé Foods Kenya Ltd continued to roll-out aggressive marketing initiatives to promote their coffee brands. In addition, increasing investment in production facilities also boosts value sales for the category.

Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Growing Coffee Culture Boosts Hot Drinks Sales
Private Label Enters Hot Drinks
the Entry of New Players Intensifies Competition
New Product Development Boosts Sales
Positive Growth Expected Over the Forecast Period
Market Indicators
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 3 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 4 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Definitions
Sources
Summary 1 Research Sources
Kenya Tea Packers Ltd (ketepa) in Hot Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 Kenya Tea Packers Ltd: Key Facts
Summary 3 Kenya Tea Packers Ltd: Operational Indicators
Competitive Positioning
Summary 4 Kenya Tea Packers Ltd (Ketepa): Competitive Position 2015
Nairobi Java House Roastery in Hot Drinks (kenya)
Strategic Direction
Key Facts
Summary 5 Nairobi Java House Roastery: Key Facts
Summary 6 Nairobi Java House Roastery: Operational Indicators
Competitive Positioning
Summary 7 Nairobi Java House Roastery: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Retail Sales of Coffee by Category: Volume 2010-2015
Table 26 Retail Sales of Coffee by Category: Value 2010-2015
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
Table 28 Retail Sales of Coffee by Category: % Value Growth 2010-2015
Table 29 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
Table 30 NBO Company Shares of Coffee: % Retail Value 2011-2015
Table 31 LBN Brand Shares of Coffee: % Retail Value 2012-2015
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
Table 33 Forecast Retail Sales of Coffee by Category: Value 2015-2020
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Retail Sales of Tea by Category: Volume 2010-2015
Table 37 Retail Sales of Tea by Category: Value 2010-2015
Table 38 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 39 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 40 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 41 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 42 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 43 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2010-2015
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2010-2015
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2011-2015
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2012-2015
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020

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