Hot Drinks in Kenya

 Published On: Mar, 2017 |    No of Pages: 32 |  Published By: Euromonitor | Format: PDF
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Hot drinks recorded growth in Kenya in 2016. Rising disposable incomes, positive economic outlook, increased consumer access to affordable products as well as expansion of modern retail outlets helped promote value and volume growth. Furthermore, growing competition among manufacturers, heightened marketing activities leading to greater consumer awareness levels and innovative product packaging in smaller sizes to appeal to wider groups as well as the growing urban population helped maintain rel...

Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOT DRINKS IN KENYA

Executive Summary
Hot Drinks Records Growth in 2016
Heightened Marketing Activity Incentivises Sales
Local Firms Show Strong Growth
Changing Marketing Tactics Focus on Health Benefits
Sound Growth Expected in the Forecast Period
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 3 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 4 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Gold Crown Beverages (k) Ltd in Hot Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 Gold Crown Beverages (K) Ltd: Key Facts
Competitive Positioning
Summary 3 Gold Crown Beverages (K) Ltd: Competitive Position 2016
Kenya Tea Packers Ltd (ketepa) in Hot Drinks (kenya)
Strategic Direction
Key Facts
Summary 4 Kenya Tea Packers Ltd: Key Facts
Competitive Positioning
Summary 5 Kenya Tea Packers Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Retail Sales of Coffee by Category: Volume 2011-2016
Table 26 Retail Sales of Coffee by Category: Value 2011-2016
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 28 Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Coffee: % Retail Value 2012-2016
Table 30 LBN Brand Shares of Coffee: % Retail Value 2013-2016
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2016-2021
Table 32 Forecast Retail Sales of Coffee by Category: Value 2016-2021
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Retail Sales of Tea by Category: Volume 2011-2016
Table 36 Retail Sales of Tea by Category: Value 2011-2016
Table 37 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 38 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 39 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 40 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 41 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 42 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2011-2016
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2011-2016
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2011-2016
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2011-2016
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2012-2016
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2013-2016
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2016-2021
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2016-2021
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021

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