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In 2014, Britvic Soft Drinks launched its Britvic Soft Drinks Vision plan. This followed on from research involving 33,000 people, collating information on over 125,000 consumption occasions across all food and beverages. The company will strive to fulfil unmet needs, with key focus areas including Vitality, Fuelling Kids and Adults Only. The company will thus strive to develop or position products targeting specific groups or consumption occasions, with its Adults Only strategy for example...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Soft Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.