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Highland Spring is expected to continue to benefit from strong links to both professional and amateur sport in the forecast period. 2015 will notably see the company support its eponymous brand with a £1.6 million TV advertising campaign in partnership with British Tennis, with this aiming to boost family tennis in the summer. The company is also expected to continue to expand bottling capacity at its plants, in order to take advantage of ongoing growth in demand for bottled water in the...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Soft Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.