Wine in Guatemala

 Published On: Jun, 2017 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
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Wine is not a traditional product in Guatemala, since the lack of domestic production makes it an imported product. Consumers, in the majority, are urban middle- to upper-class consumers with higher disposable incomes who enjoy the sophistication that drinking wine involves. On-trade sales register stronger growth, and restaurants are expanding the offer of wines that they sell and many have extensive cavas to offer a large selection of wines to their customers.

Wine in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WINE IN GUATEMALA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 10 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 11 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 12 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 13 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 14 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 15 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 16 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 17 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Executive Summary
Positive Performance Seen in Alcoholic Drinks
Rtds Leads Growth in Total Volume Terms in 2016 and Strengthens Its Position in Alcoholic Drinks
Cervecería Centroamericana SA Dominates
Off-trade Volume Sales Continue To Lead On-trade
New Product Development and Competition Are Expected To Drive Sales
Market Background
Legislation
Table 18 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 20 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Key New Product Launches
Summary 1 Key New Product Developments in 2016
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 35 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources

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