Gunung Slamat PT in Hot Drinks (Indonesia)

 Published On: Jun, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Gunung Slamat PT has the potential to maintain its leadership in tea over the forecast period, despite growing competition from competitors such as the multinational player Unilever Indonesia Tbk PT. Unlike Unileverís strategy of promoting Sariwangi through above-the-line advertising campaigns and its focus on urban consumers, Gunung Slamat has chosen to invest in below-the-line advertising campaigns instead, targeting consumers who appreciate tea in the smaller cities of Java.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Gunung Slamat PT: Key Facts
Company Background
Competitive Positioning
Summary 2 Gunung Slamat PT: Competitive Position 2014

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