Tangmas PT in Soft Drinks (Indonesia)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Tangmas PT with its flagship brand, Frutang, is expected to continue targeting lower- to middle-income consumers with its affordable drink in plastic cup packaging. The company also owns premium product offerings to target middle- to upper-income consumers, such as 2 Tang Zestea. The company has a wide product portfolio in soft drinks in bottled water, RTD tea, juice and Asian speciality drinks.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Tangmas PT: Key Facts
Company Background
Competitive Positioning
Summary 2 Tangmas PT: Competitive Position 2014

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