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UCC Ueshima Coffee Co Ltd positions itself as a long-established coffee company in Japan, and will continue striving to improve the quality of its coffee over the forecast period. The company will endeavour to position its coffee as offering more than a drink by portraying its products as offering an emotionally-engaging and comforting experience. In addition, it will continue to broaden its operating scope while remaining focused on coffee as well as increasing its consumer foodservice...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Coffee, Other Hot Drinks, Tea. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Hot Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess