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This report was created for strategic planners, international marketing executives and export managers whose primary concern is the world market for maté. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for maté for those firms serving the world via exports and foreign direct investment. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, this report begins by summarizing the world market for maté exports. The total level of exports on a worldwide basis is based on a model that aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on supply-side dynamics, market shares by country of origin are then calculated across each country market. These shares lead to a volume of export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each supplier and the destinations (countries served by the supplier country). From these figures, world rankings are calculated. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.
Table Of Contents:
1 METHODOLOGY & EXECUTIVE SUMMARY 61.1 Our Approach 61.2 The World Market: Maté Export Supplies in 2016 91.3 The World Market: Maté by Destination in 2016 122 ASIA: EXPORT SUPPLIES OF MATÉ 142.1 Executive Summary 142.2 China 162.3 India 172.4 Malaysia 172.5 Singapore 172.6 Sri Lanka 172.7 Taiwan 183 EUROPE: EXPORT SUPPLIES OF MATÉ 193.1 Executive Summary 193.2 France 223.3 Germany 233.4 Poland 233.5 the Netherlands 234 LATIN AMERICA: EXPORT SUPPLIES OF MATÉ 244.1 Executive Summary 244.2 Argentina 284.3 Brazil 294.4 Ecuador 294.5 Paraguay 304.6 Uruguay 305 NORTH AMERICA & THE CARIBBEAN: EXPORT SUPPLIES OF MATÉ 315.1 Executive Summary 315.2 the United States 326 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 336.1 Disclaimers & Safe Harbor 336.2 ICON Group International, Inc. User Agreement Provisions 34