Pernod Ricard Groupe in Spirits (World)

 Published On: Dec, 2015 |    No of Pages: 41 |  Published By: Euromonitor | Format: PDF
The world’s second largest spirits company, Pernod Ricard, faces several significant challenges, including the impact of anti-extravagance measures and economic slowdown in China, Diageo’s expansion in India, and the rise of craft distillers. This profile analyses its strategic responses to these challenges and considers opportunities for further development.

Euromonitor International’s Pernod Ricard Groupe in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Pernod Ricard Groupe in Spirits (World)Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
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