Soft Drinks in South Africa

 Published On: Apr, 2015 |    No of Pages: 80 |  Published By: Euromonitor | Format: PDF
In 2014, the soft drinks market in South Africa continued to witness increasing competition as more players entered various categories. The key strategy for most new entrants was to introduce their products at relatively low unit prices in order to encourage volume sales. Packaging design also stood out as one of the key drivers of success in categories where value addition is limited, with a typical example being bottled water, where competition is stiff in terms of both quality and pricing.

Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Packaging Design Remains Vital To Success in Soft Drinks
Private Label Soft Drinks Continue To Shake Up the Market
Coca-Cola Remains Strong Despite Competition From Smaller Players
New Brands Enter Energy Drinks
Supermarkets To Remain An Important Channel for Soft Drinks Distribution
Key Trends and Developments
Smaller Soft Drinks Companies Exert Pressure on the Leading Players
Private Label Soft Drinks Sales on the Rise
Slower Disposable Income Growth Influences Consumer Shopping Habits
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 21 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in South Africa
Definitions
Sources
Summary 1 Research Sources
Ceres Fruit Juices (pty) Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 2 Ceres Fruit Juices (Pty) Ltd: Key Facts
Summary 3 Ceres Fruit Juices (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Ceres Fruit Juices (Pty) Ltd: Competitive Position 2014
Quality Beverages 2000 (pty) Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 5 Quality Beverages 2000 (Pty) Ltd: Key Facts
Summary 6 Quality Beverages 2000 (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Quality Beverages 2000 (Pty) Ltd: Competitive Position 2014
Shoreline Beverages (pty) Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 8 Shoreline Beverages (Pty) Ltd: Key Facts
Company Background
Competitive Positioning
Summary 9 Shoreline Beverages (Pty) Ltd: Competitive Position 2014
Tiger Brands Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 10 Tiger Brands Ltd: Key Facts
Summary 11 Tiger Brands Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Tiger Brands Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 35 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 50 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 51 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 56 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2009-2014
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Headlines
Trends
Category Data
Concentrates Conversions
Summary 13 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 68 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 71 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 79 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 82 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 88 Off-trade Sales of Juice by Category: Value 2009-2014
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 94 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 95 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 96 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 97 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 98 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 99 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 100 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 101 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 102 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 103 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 105 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 117 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 118 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 119 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 120 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 125 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 126 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 127 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 128 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 129 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 130 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 131 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 132 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 134 LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 137 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 138 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 139 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 140 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019












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