Altia Oyj in Alcoholic Drinks (Finland)

 Published On: Jun, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Altia Oyjs future focus will be on developing its brand portfolio, offering consumers a wide range of products, from premium to value-for-money alternatives. The company will invest in consumer research and maintaining a strong brand image for its core products, such as Koskenkorva. The company operates under the slogan “Your First Choice Service Company”, reflecting its objective to put customers first. Its aim is to develop from a product-oriented alcoholic beverages company into a service-or...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Altia Oyj: Key Facts
Summary 2 Altia Oyj: Operational Indicators
Competitive Positioning
Summary 3 Altia Oyj: Competitive Position 2015
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