Altia Oyj in Alcoholic Drinks (Finland)

 Published On: May, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Altia Oyj’s strategy over the upcoming years is to be an innovator and pioneer in terms of product development in the Finnish alcoholic drinks industry. The company will invest in consumer research and look to maintain the strong brand image of the company’s core products such as Koskenkorva. The company operates according to its strategy and vision under the slogan “Your First Choice Service Company”, reflecting Altia’s objective to put customer service first. The aim is to develop the company...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Altia Oyj: Key Facts
Summary 2 Altia Oyj: Operational Indicators
Competitive Positioning
Summary 3 Altia Oyj: Competitive Position 2016

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