Alcoholic Drinks in Norway

 Published On: Jul, 2016 |    No of Pages: 113 |  Published By: Euromonitor | Format: PDF
Alcoholic drinks saw total volume sales remain flat in 2015, with this being a weaker performance than the 1% CAGR of the review period. This slowdown can be attributed to spirits and particularly wine, being closely linked to the new duty free substitution scheme for alcohol and tobacco introduced in 2014, as well as the longstanding health trend in Norway, with consumers increasingly moderating their alcohol intake.

Euromonitor International's Alcoholic Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN NORWAY
Executive Summary
Volume Sales Remain Flat
New Regulations Allow Moderate Advertising
Still A Highly Consolidated Market
Volumes Shifting From the State-owned Monopoly To Grocery Retailers
Lifestyle Trends Underpin Forecast Growth
Key Trends and Developments
Legislative Changes Open the Door To Moderate Advertising
First Decline in Two Decades for Vinmonopolet
Craft, Tradition and Health the Most Notable Cross-category Trends in 2015
Key New Product Launches
Summary 1 Key New Product Developments 2015/2016
Market Background
Legislation
Summary 2 Punishments for Drink Driving 2016
Table 1 Number of On-trade Establishments by Type 2010-2015
Table 2 Number of Licences to Serve Alcohol by Type 2008-2014
Taxation and Duty Levies
Table 3 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 4 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 8 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 10 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Table 11 Duty free alcohol and tobacco quota 2015
Cross-border/private Imports
Market Indicators
Table 12 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 13 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 14 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 15 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 16 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 21 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 22 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 23 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Aass, P Ltz As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 4 P Aass Ltz AS: Key Facts
Summary 5 P Aass Ltz AS: Operational Indicators
Competitive Positioning
Summary 6 P Aass Ltz AS: Competitive Position 2015
Arcus-gruppen As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 7 Arcus-Gruppen AS: Key Facts
Summary 8 Arcus-Gruppen AS: Operational Indicators
Competitive Positioning
Summary 9 Arcus-Gruppen AS: Competitive Position 2015
Hansa Borg Bryggerier As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 10 Hansa Borg Bryggerier AS: Key Facts
Summary 11 Hansa Borg Bryggerier AS: Operational Indicators
Competitive Positioning
Summary 12 Hansa Borg Bryggerier AS: Competitive Position 2015
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 13 Ringnes AS: Key Facts
Summary 14 Ringnes AS: Operational Indicators
Competitive Positioning
Summary 15 Ringnes AS: Competitive Position 2015
Vinmonopolet As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 16 Vinmonopolet AS: Key Facts
Summary 17 Vinmonopolet AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 18 Vinmonopolet AS: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 19 Lager by Price Band 2015
Table 28 Number of Breweries 2010-2015
Category Data
Table 29 Sales of Beer by Category: Total Volume 2010-2015
Table 30 Sales of Beer by Category: Total Value 2010-2015
Table 31 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 32 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 34 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 35 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 36 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 37 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 38 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 39 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 40 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 41 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 42 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 43 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 44 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 45 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 46 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 47 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 48 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Cider/Perry: Total Volume 2010-2015
Table 50 Sales of Cider/Perry: Total Value 2010-2015
Table 51 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 52 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 55 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 56 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 57 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 58 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 59 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 60 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 61 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 73 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 74 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 75 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 20 Benchmark Brands 2015
Category Data
Table 80 Sales of Spirits by Category: Total Volume 2010-2015
Table 81 Sales of Spirits by Category: Total Value 2010-2015
Table 82 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 83 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 84 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 85 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 86 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 87 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 88 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 89 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 90 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 91 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 92 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 93 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 94 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 95 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 96 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 97 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 98 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 99 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 100 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 101 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 102 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 103 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 104 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 105 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 106 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 107 Sales of Wine by Category: Total Volume 2010-2015
Table 108 Sales of Wine by Category: Total Value 2010-2015
Table 109 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 110 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 111 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 112 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 113 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 114 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 115 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 116 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 117 Sales of Still Rosť Wine by Price Segment: % Off-trade Volume 2010-2015
Table 118 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 119 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 120 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 121 Sales of Still Rosť Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 122 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 123 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 124 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 125 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 126 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 127 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 128 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 129 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 130 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 131 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 132 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 133 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 134 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 135 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 136 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 137 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 138 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 139 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 140 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 141 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 142 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 143 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 144 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 145 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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