Soft Drinks in Brazil

 Published On: Mar, 2016 |    No of Pages: 99 |  Published By: Euromonitor | Format: PDF
With the uncertain economic scenario in the country and rising unit prices due to increasing raw material and production costs, many consumers were forced to reduce their frequency of purchases of several kinds of soft drinks in 2015 as a way to spend less. The most affected categories were carbonates, RTD tea and sports/energy drinks, as they are perceived to be nonessential and easily replaced by cheaper and/or more natural options on the market, such as juice and bottled water.

Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SOFT DRINKS IN BRAZIL
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Shrinking Available Income Decelerates Sales of Soft Drinks
Powder Concentrates To Recover Sales During Economic Crisis
Small and Regional Premium Players Emerge and Gain Market Share
Companies Expand Range of Flavours and Packaging Sizes
Increasing Production Costs and Shrinking Available Income Challenge Manufacturers
Key Trends and Developments
Powder Concentrates Aim for Higher Added-value Perception
Cold-pressed Juice Increases Volume Sales by Offering Health and Convenience
Guarana-based Soft Drinks To Become Increasingly Relevant in Many Categories
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 19 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 20 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 21 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 22 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 23 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 24 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 25 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 26 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 27 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 35 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 36 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 37 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 1 Research Sources
Brasil Kirin Indústria De Bebidas SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 2 Brasil Kirin Indústria de Bebidas SA: Key Facts
Competitive Positioning
Summary 3 Brasil Kirin Indústria de Bebidas SA: Competitive Position 2015
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Cia Brasileira de Bebidas: Key Facts
Summary 5 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
Summary 6 Cia Brasileira de Bebidas: Competitive Position 2015
Incrível Comércio De Bebidas E Alimentos Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Incrível Comércio de Alimentos e Bebidas Ltda: Key Facts
Competitive Positioning
Summary 8 Incrível Comércio de Alimentos e Bebidas Ltda: Competitive Position 2015
Wow Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 9 Wow Indústria e Comércio Ltda: Key Facts
Competitive Positioning
Summary 10 Wow Indústria e Comércio Ltda: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2010-2015
Table 39 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 40 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 41 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 42 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 43 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume 2010-2015
Table 44 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 45 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 46 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 47 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 48 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 49 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 50 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 51 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 53 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 54 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 55 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 56 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 57 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 58 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 59 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 60 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 61 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 62 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
Table 63 Leading Flavours for Cola Carbonates: % Volume 2010-2015
Table 64 Leading Flavours for Non-cola Carbonates: % Volume 2010-2015
Table 65 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 66 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 67 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 68 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 69 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 70 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 71 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 72 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 73 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 74 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Headlines
Trends
Category Data
Concentrates Conversions
Table 75 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 76 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 77 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 78 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 79 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 80 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 81 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 82 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2010-2015
Table 83 Leading Flavours for Off-trade Powder Concentrates: % Volume 2010-2015
Table 84 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 85 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 86 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 87 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 88 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 89 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 90 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 91 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 92 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 93 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 94 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 96 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 97 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 98 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 99 Off-trade Sales of Juice by Category: Value 2010-2015
Table 100 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 101 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 102 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 103 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 104 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 105 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 106 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 107 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 108 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 109 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 110 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 111 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 112 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 113 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 114 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 115 Off-trade Sales of RTD Coffee: Volume 2010-2015
Table 116 Off-trade Sales of RTD Coffee: Value 2010-2015
Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
Table 119 Leading Flavours for Off-trade RTD Coffee: % Volume Breakdown 2010-2015
Table 120 Leading Flavours for Off-trade RTD Coffee: % Volume 2010-2015
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 129 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 130 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 131 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 132 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 133 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 134 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 135 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 136 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 137 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 138 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 139 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 140 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 141 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 142 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 143 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 144 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 145 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 146 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 147 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 148 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 149 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 150 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 151 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 152 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 153 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 154 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 155 Off-trade Sales of Sports Drinks: Volume 2010-2015
Table 156 Off-trade Sales of Sports Drinks: Value 2010-2015
Table 157 Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
Table 158 Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
Table 159 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
Table 160 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
Table 161 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
Table 162 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
Table 163 Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 164 Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
Table 165 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 166 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
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