China Resources Enterprise Ltd in Alcoholic Drinks (China)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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China Resources Enterprise will continue carrying out marketing campaigns for its Snow brand, in order to enhance brand reputation and strengthen customer loyalty. To cater to consumersí trading up trend, the company will reinforce the promotion of its premium beer and boost the proportion of mid- and high-end products in its total portfolio. Meanwhile, the company will continue seeking and evaluating investment opportunities whilst pursuing organic growth so as to attain a higher market share...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 China Resources Enterprise Co Ltd: Key Facts
Summary 2 China Resources Enterprise Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 China Resources Enterprise Co Ltd: Competitive Position 2014

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