Hot Drinks in Iran

 Published On: Mar, 2015 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
Tea was the most popular drink in Iran, with no other drink, whether hot or cold, able to compete with it in terms of consumption frequency. Nearly all consumer groups, regardless of their income or social class, consume tea on a regular, daily basis. In the absence of widespread consumption of coffee or other hot drinks, tea has become a staple in the Iranian diet. The majority of the population begin their day with a cup of tea and may drink three or four further cups during the day. However,...

Euromonitor International's Hot Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Iran Remains A Major Tea Consuming Country
Already High Unit Prices Increase in 2014 and Widespread Smuggling Threatens Legitimate Retail Sales
Golestan Is the Indisputable Leader in Tea, While Nestlé Is the Key Supplier in the Small Coffee Category
Independent Small Grocers Remains the Most Important Distribution Channel
While Tea Is Expected To Remain the Dominant Category, Coffee Will Continue Its Growth From A Low Base
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 3 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 4 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 25 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014
Definitions
Sources
Summary 1 Research Sources
Golestan Co in Hot Drinks (iran)
Strategic Direction
Key Facts
Summary 2 Golestan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Golestan Co: Competitive Position 2014
Mita Kish Co in Hot Drinks (iran)
Strategic Direction
Key Facts
Summary 4 Mita Kish Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Mita Kish Co: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2009-2014
Table 27 Retail Sales of Coffee by Category: Value 2009-2014
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 29 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 30 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 31 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 32 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 34 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Retail Sales of Tea by Category: Volume 2009-2014
Table 38 Retail Sales of Tea by Category: Value 2009-2014
Table 39 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 40 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 41 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 42 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 43 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 44 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2009-2014
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2009-2014
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2009-2014
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2009-2014
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2010-2014
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2011-2014
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019

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