Soft Drinks in Iran

 Published On: Apr, 2016 |    No of Pages: 58 |  Published By: Euromonitor | Format: PDF
Only a decade ago, consumption of soft drinks in Iran was limited to carbonates and other categories had a very limited presence due to a general lack of awareness among consumers. This trend changed significantly in 2015 due to further expansion of new categories such as juice, bottled water and energy drinks. In spite of stagnating sales of carbonates due to negative publicity about their side effects, the entire soft drinks industry is recording rapid improvements linked to changing consumer...

Euromonitor International's Soft Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SOFT DRINKS IN IRAN
Executive Summary
Low Sales Base, Rapidly Rising Awareness and Improvements in Distribution Drive Growth
Declining Purchasing Power Remains Key Factor Hampering Growth in 2015
Domestic Production for Both Local and Multinational Brands Is Still A Common Practice
Health and Wellness, New Flavours and Improved Packaging Remain Major Trends
Declining Purchasing Power Poses A Serious Threat, Although the Low Sales Base Gives Hope for Further Growth.
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Alifard Co in Soft Drinks (iran)
Strategic Direction
Key Facts
Summary 2 Alifard Co: Key Facts
Competitive Positioning
Summary 3 Alifard Co: Competitive Position 2015
Anahita Polour Co in Soft Drinks (iran)
Strategic Direction
Key Facts
Summary 4 Anahita Polour Co: Key Facts
Competitive Positioning
Summary 5 Anahita Polour Co: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 33 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Low Calorie Carbonates by Category2010-2015
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 49 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 50 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Headlines
Trends
Concentrates Conversions
Category Data
Table 65 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 67 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 68 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 69 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 71 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 72 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 73 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 74 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 75 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 76 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 77 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 80 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 82 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 84 Off-trade Sales of Juice by Category: Value 2010-2015
Table 85 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 86 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 89 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Headlines
Trends
Headlines
Trends
Prospects
Headlines
Trends
Category Data
Table 95 Off-trade Sales of Energy Drinks by Category: Volume 2010-2015
Table 96 Off-trade Sales of Energy Drinks by Category: Value 2010-2015
Table 97 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2010-2015
Table 98 Off-trade Sales of Energy Drinks by Category: % Value Growth 2010-2015
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 103 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2015-2020
Table 104 Forecast Off-trade Sales of Energy Drinks by Category: Value 2015-2020
Table 105 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2015-2020
Table 106 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2015-2020
Headlines
Trends
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