Soft Drinks in Kenya

 Published On: Feb, 2015 |    No of Pages: 56 |  Published By: Euromonitor | Format: PDF
Soft drinks once again posted positive current value growth in 2014 despite prevailing internal insecurity issues that have led to a rise in political temperatures in the country. Prolonged hot weather in the country, affordable product pricing and increased marketing by expanding market players also promoted growth.

Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Soft Drinks Continues To Post A Positive Performance in 2014
Local Companies Maintain A Competitive Edge in Kenya
Soft Drinks Giants Compete for Market Dominance in Kenya
Supermarkets and Kiosks Boost Sales Volumes
Manufacturers Focus Their Marketing Efforts on Niche Products
Changing Consumer Preferences To Healthier Products Expected
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Aquamist Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 Aquamist Ltd: Key Facts
Summary 3 Aquamist Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aquamist Ltd: Competitive Position 2014
Crown Foods Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 5 Crown Foods Ltd: Key Facts
Summary 6 Crown Foods Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Crown Foods Ltd: Competitive Position 2014
Kevian Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 8 Kevian Kenya Ltd: Key Facts
Summary 9 Kevian Kenya Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Kevian Kenya Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 31 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 46 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 47 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 60 Low Calorie Carbonates by Category
Headlines
Trends
Competitive Environment
Forecast
Concentrates Conversions
Summary 11 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 61 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 63 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 64 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 73 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 76 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 80 Off-trade Sales of Juice by Category: Value 2009-2014
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 85 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Environment
Prospects
Category Data
Table 91 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 92 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 93 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 94 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 99 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 100 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 101 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 102 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019












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