Spirits in Denmark

 Published On: Jul, 2016 |    No of Pages: 40 |  Published By: Euromonitor | Format: PDF
Sales of spirits in Denmark continued to grow in 2015, which was in line with the review period. The key factors behind the ongoing growth of spirits were the decline in the average unit price in current terms due to strong competition between category players in the different product categories and relatively low tax imposed on spirits compared with other categories of alcoholic drinks (eg wine), resulting in more consumers switching to buying spirits. In addition, successful marketing campaign...

Euromonitor International's Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SPIRITS IN DENMARK
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Cult A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 2 Cult A/S: Key Facts
Summary 3 Cult A/S: Operational Indicators
Competitive Positioning
Summary 4 Cult A/S: Competitive Position 2015
Just A/s, Hans in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 5 Hans Just A/S: Key Facts
Summary 6 Hans Just A/S: Operational Indicators
Competitive Positioning
Summary 7 Hans Just A/S: Competitive Position 2015
Executive Summary
Positive Performance for Alcoholic Drinks in 2015
Ongoing Decline for Beer Volume Sales
Domestic Players Maintain Their Domination of the Danish Alcoholic Drinks Market
Grocery Retailers Maintain Their Stronghold for Alcoholic Drinks Distribution
Positive Growth Expected for Alcoholic Drinks Over the Forecast Period
Key Trends and Developments
Economic Factors Continue To Impact Sales and Consumption of Alcoholic Drinks
Demographics Shape Demand for Alcoholic Drinks
Distribution Channels for Alcoholic Drinks Become Increasingly Competitive
Key New Product Launches
Summary 8 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Table 28 Taxation and Duty Levies on Alcoholic Drinks
Table 29 Table Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 31 Table Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 32 Table Selling Margin of a Typical Wine Brand in Retail Channels that do not use Wholesalers 2014
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources
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