Soft Drinks in Russia

 Published On: Mar, 2015 |    No of Pages: 106 |  Published By: Euromonitor | Format: PDF
The Russian soft drinks industry continued to record positive development in 2014. Positive growth was influenced by the frequent use of strong price promotions, growing competition, improvements in distribution, numerous new launches product launches and growing consumer interest in soft drinks. The categories which recorded the highest growth rates in volume terms were energy drinks, RTD coffee, RTD tea and sports drinks, mainly because of the low bases from which these categories are rising...

Soft Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Positive Development of Soft Drinks Is A Continuous Trend
Health and Wellness Trend Vs the Rational Approach
International Players Dominate Soft Drinks
Manufacturers Continues To Experiment With New Flavours
A Positive Performance Expected in Soft Drinks During the Forecast Period
Key Trends and Developments
Health and Wellness Trend Continues To Influence Sales of Soft Drinks
Multinational Companies Dominate Soft Drinks
Reasonable Choice and Rational Approach of Price-sensitive Consumers
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2009-2014
Table 16 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2009-2014
Table 17 Off-trade Sales of Soft Drinks (as sold) by City: Value 2009-2014
Table 18 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2009-2014
Table 19 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 20 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 21 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 22 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 23 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 24 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 34 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 35 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 38 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 39 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2014-2019
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2014-2019
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2014-2019
Appendix
Fountain Sales in Russia
Definitions
Sources
Summary 1 Research Sources
Deka Oao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 2 Deka OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Deka OAO: Competitive Position 2014
Ids Borjomi Georgia Ltd in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 4 IDS Borjomi Georgia Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 IDS Borjomi Georgia: Competitive Position 2014
Karachinsky Istochnik Ooo in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 6 Karachinsky Istochnik OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Karachinsky Istochnik OOO: Competitive Position 2014
Lebedyansky Oao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 8 Lebedyansky OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Lebedyansky ZAO: Competitive Position 2014
Multon Zao in Soft Drinks (russia)
Strategic Direction
Summary 10 Multon ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Multon ZAO: Competitive Position 2014
Narzan Oao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 12 Narzan OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Narzan OAO: Competitive Position 2014
Sady Pridonya Oao Npg in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 14 Sady Pridonya OAO NPG: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Sady Pridonya OAO NPG: Competitive Position 2014
Visma Zao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 16 Visma ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Visma ZAO: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 44 Sales of Bottled Water to Institutional Channel 2009-2014
Table 45 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 46 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 49 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2009-2014
Table 50 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2009-2014
Table 51 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 53 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 54 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 55 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 56 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 57 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 58 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 60 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 61 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 62 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 63 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 64 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 65 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 66 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 67 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 68 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 69 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2009-2014
Table 70 Leading Flavours for Cola Carbonates: % Volume Breakdown 2009-2014
Table 71 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2009-2014
Table 72 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 73 LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
Table 74 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 75 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 76 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 77 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 78 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 79 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 80 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 81 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Headlines
Trends
Category Data
Concentrates Conversions
Summary 18 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 82 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 83 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 84 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 85 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 86 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 87 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 88 Leading Flavours for Off-trade Liquid Concentrates: % Volume Breakdown 2009-2014
Table 89 Leading Flavours for Off-trade Powder Concentrates: % Volume Breakdown 2009-2014
Table 90 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 91 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 92 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 93 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 94 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 95 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 96 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 97 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 99 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 100 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 103 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 104 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 105 Off-trade Sales of Juice by Category: Value 2009-2014
Table 106 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 107 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 108 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 109 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 110 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 111 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 112 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 113 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 114 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 115 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 116 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 117 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 118 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 119 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 120 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 121 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 122 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 125 Leading Flavours for Off-trade RTD Coffee: % Volume Breakdown 2009-2014
Table 126 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 127 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 128 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 129 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 134 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 135 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 136 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 137 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 138 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
Table 139 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 140 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 141 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 142 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 143 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 144 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 145 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 146 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 147 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 148 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 149 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 150 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 151 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 152 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 153 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 154 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 155 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 156 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 157 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 158 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 159 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 160 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 161 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 162 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 163 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 164 LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
Table 165 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 166 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 167 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 168 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 169 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 170 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019












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