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Soft drinks continued to maintain its strong growth momentum in 2014. In response to rising demand, manufacturers made attempts not only to expand production capacity but also to launch new products and flavours that better fit the diverse needs of Vietnamese consumers. Sports drinks was the fastest-growing category thanks to great demand for better hydration and quick recovery. Moreover, regular TV adverts and written articles in newspapers also helped consumers to learn more about its...Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Soft Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.