Cider/Perry in Taiwan

 Published On: Jun, 2017 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
Cider/perry continues to develop in Taiwan. Expansion is being driven in part by the marketing activity of both new and existing players. This category is very trend-driven, and sales are moving particularly fast in the off-trade channel, especially through convenience stores and supermarkets, where young consumers are often tempted by the attractive packaging. Recent warmer and longer summers also helped to support growth in cider/perry.

Cider/Perry in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
CIDER/PERRY IN TAIWAN

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2012-2016
Table 2 Sales of Cider/Perry: Total Value 2012-2016
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2016
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2016
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2016
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2016
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2016
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2016
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 13 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 14 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 15 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 16 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
Executive Summary
Volume Growth Strengthens
the Role of Marketing Becomes More Important
Taiwan Tobacco & Liquor Corp Maintains Its Dominant Position
Distribution Registers Only A Slight Change
Moderate Total Volume Cagr Anticipated
Key Trends and Developments
Shift To Younger Consumers
Marketing Is Crucial for Companies To Get Ahead
International Companies Are Gaining Ground in A Diversifying Market
Younger Consumers Are Key To New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 22 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 34 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
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