Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (Taiwan)

 Published On: Nov, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Taiwan Tobacco & Liquor Corp aims to introduce new products to remain relevant to consumers and to improve its value sales. In 2014, the company planned to enhance marketing activities by TV advertising and other promotional programmes in order to expand domestic beer. Moreover, the company intends to use domestically grown agricultural ingredients to brew local special spirits and wine during the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 2 Taiwan Tobacco & Liquor Corp: Operational Indicators
Competitive Positioning
Summary 3 Taiwan Tobacco & Liquor Corp: Competitive Position 2014

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