Tsingtao Brewery Co Ltd in Alcoholic Drinks (Taiwan)

 Published On: Nov, 2014 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Tsingtao Brewery Corp Taiwan will continue to strengthen its local roots, placing great emphasis on Tsingtao as a locally-made beer brand. In a highly competitive area where the leader dominates the whole market, Tsingtao Brewery Corp Taiwan will remain focused on heavily promoting its brand and using price as a key factor to attract price-sensitive consumers. The newly-identified female consumer group offers the company an area to explore more than the mass market beer area, allowing the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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Strategic Direction
Key Facts
Summary 1 Tsingtao Brewery Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Tsingtao Brewery Co Ltd: Competitive Position 2013

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