Efes Pilsen AS in Alcoholic Drinks (Turkey)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Efes Pilsen AS aims to further consolidate its leading position in beer in Turkey and increase its sales by investing in the launch of new premium products. The company also aims to increase the penetration and improve the appearance of its products, especially within on-trade establishments.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Efes Pilsen AS: Key Facts
Summary 2 Efes Pilsen AS: Operational Indicators
Competitive Positioning
Summary 3 Efes Pilsen AS: Competitive Position 2014

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