Soft Drinks in Morocco

 Published On: Feb, 2018 |    No of Pages: 57 |  Published By: Euromonitor | Format: PDF
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There is an increasingly educated consumer base in Morocco, following growing social media penetration, giving consumers access to product composition and information about the importance of healthy nourishment. In addition, the Moroccan Government started to release information regarding topics such as diabetes and obesity, underlining the alarmingly high percentage of the population affected by those diseases through national awareness campaigns and policies. Considering these factors, carbona...

Soft Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
the Health and Wellness Trend Impacts Carbonates and Juice
Bottled Water Becomes Increasingly Competitive, Promoting New Product Development
Coca-Cola Morocco Continues To Lead Off-trade Value Sales in 2017
Developments in Retail Drive Changes in Soft Drinks
Expected Growth of Tourism Following Government Investment
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Appendix
Fountain Sales in Morocco
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Awareness of Low-quality Tap Water Drives Growth of Bottled Water
Meeting Purchasing Power Is Important Factor Behind Category Growth
Intense Competition Encourages Product Innovation, Widening Bottled Water's Offer
Competitive Landscape
Les Eaux Minérales D'oulmès Gains Share by Expanding Its Product Portfolio
the Coca-Cola Co Is Expanding Within Bottled Water
Companies Increasingly Resort To Regionalisation To Reduce End Prices
Category Data
Table 26 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 27 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Health Awareness Negatively Impacts Carbonates
Other Non-cola, Non-cola and Low Calorie Carbonates Post Best Performances Following Shifting Consumer Preferences
Growing Competition From Other Soft Drinks
Competitive Landscape
Coca-Cola Morocco Adapts To Growing Health and Wellness Trend
Traditional Grocery Retailers Hold Majority Share of Carbonates
Private Label To Become Competitive in Carbonates Over Forecast Period
Category Data
Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 42 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 43 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Concerns Over Sugar Consumption Is A Challenge
Concentrates Popularity Endures Due To Affordable Prices
Competitive Landscape
Bourchanin & Cie SA Leads Liquid Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 55 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 56 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 64 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 69 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Local Juice Competes With Foreign Brands and Artisanal Production
Growing Health Awareness Favours Natural Products Over Processed
On-trade Value Sales of Nectars and Juice Drinks Post the Highest Growth
Competitive Landscape
Citruma SA Loses Its Leading Position After Selling Its Juice Brand Marrakech
the Coca-Cola Co Is Becoming An Important Player in Juice
the Development of Private Label To Become Increasingly Visible in Juice
Category Data
Table 70 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 71 Off-trade Sales of Juice by Category: Value 2012-2017
Table 72 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 73 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 74 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 75 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 76 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 77 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 78 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 79 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 80 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 81 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 82 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 83 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 84 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Rtd Tea's High Growth Ensured by Product Innovation Following Growing Health and Wellness Trend
Rtd Tea Remains Unaffordable To Certain Consumer Segments
Competitive Landscape
Unilever Maghreb SA Continues To Lead Rtd Tea
Rtd Tea Will Become Increasingly Fragmented
Category Data
Table 85 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 86 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 87 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 88 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 89 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 90 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 91 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 92 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 93 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 94 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 95 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 96 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 97 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Contraband Products Still Represent A Challenge for Energy Drinks
Health and Wellness Concerns Promote Product Diversification, Becoming Trigger for Innovation
Competitive Landscape
Red Bull's Intense Marketing Campaigns Secures Its Leading Position
Category Data
Table 98 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 99 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 100 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 101 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 102 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 104 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 106 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 107 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 108 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 109 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Prospects
Prospects
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