Wine in Romania

 Published On: Jun, 2017 |    No of Pages: 42 |  Published By: Euromonitor | Format: PDF
The increase in wine sales in 2016 was fuelled by the economic recovery and low level of inflation, with both factors leading to higher purchasing power. Romania continues to be a top global producer of wine and while consumption per capita is only 22-25 litres, there are premises for growth in the near future through a wide range of NPDs targeting very specific segments (both low and high premium).

Wine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WINE IN ROMANIA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2011-2016
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 14 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 15 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 19 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 20 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 21 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 28 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 29 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 30 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 31 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 32 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 33 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 34 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 1 Murfatlar Romania SA: Key Facts
Summary 2 Murfatlar Romania SA: Operational Indicators
Competitive Positioning
Summary 3 Murfatlar Romania SA: Competitive Position 2015
Executive Summary
Growth Flattens in 2016 After Turbulent Review Period
Romanian-hungarian Start-up Brewery Challenges Heineken
Multinational Cider Brands Have Strong Presence But Not Yet Challenging Beer
Hypermarkets Expected To Expand and Stabilise
Growth Expected As Homemade Production Declines
Key Trends and Developments
Romanian Economy Growing Strongly
Domestic Economy Beer Outperforms Imported Private Label Alternatives
Grey Market and Homemade Consumption Remain Strong Within Wine
Shift Towards Ethno Consumerism
Summary 4 Key New Product Developments 2016
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 38 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 43 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 44 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 45 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 46 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 47 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 52 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 53 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 54 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
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