Alcoholic Drinks in Cameroon

 Published On: Jun, 2017 |    No of Pages: 60 |  Published By: Euromonitor | Format: PDF
In comparison to the previous year, the alcoholic drinks market experienced an improvement in volume growth in 2016 as the sales climate was becoming better. Volume growth was hampered by higher taxes in 2015, which caused prices of beer and RTDs to rise by 9-10%. This was a great hindrance to volume sales of alcoholic drinks as popular drinks became much more expensive. However, in 2016 growth improved as the populace adjusted to the increase in prices.

Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN CAMEROON

Executive Summary
Alcoholic Drinks Market Experiences Volume Growth
Influx of Contraband Goods Affects Alcoholic Drinks Adversely
Stiff Competition Ensues As Companies Fight To Increase Market Share.
On-trade Channel Remains Consumers' Choice
Forecast Period Looks Favourable As Growth Is Projected
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 17 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Brasseries Du Cameroun in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 3 Brasseries du Cameroun: Key Facts
Summary 4 Brasseries du Cameroun: Operational Indicators
Competitive Positioning
Summary 5 Brasseries Du Cameroun: Competitive Position 2016
Fermencam SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 6 FERMENCAM SA: Key Facts
Competitive Positioning
Summary 7 Fermencam SA: Competitive Position 2016
Guinness Cameroon SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 8 Guinness Cameroon SA: Key Facts
Competitive Positioning
Summary 9 Guinness Cameroon SA: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 10 Lager by Price Band 2016
Table 22 Number of Breweries 2011-2016
Category Data
Table 23 Sales of Beer by Category: Total Volume 2011-2016
Table 24 Sales of Beer by Category: Total Value 2011-2016
Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2011-2016
Table 44 Sales of RTDS/High-Strength Premixes by Category: Total Value 2011-2016
Table 45 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2011-2016
Table 46 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2011-2016
Table 47 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 48 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 49 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 50 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 51 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 52 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 53 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2016
Table 54 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2016-2021
Table 55 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2016-2021
Table 56 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2016-2021
Table 57 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Spirits by Category: Total Volume 2011-2016
Table 59 Sales of Spirits by Category: Total Value 2011-2016
Table 60 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 61 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 62 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 63 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 64 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 65 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 66 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 67 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 68 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 69 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 70 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 71 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 72 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 73 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 74 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 75 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Wine by Category: Total Volume 2011-2016
Table 79 Sales of Wine by Category: Total Value 2011-2016
Table 80 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 81 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 86 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 87 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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