Alcoholic Drinks in Austria

 Published On: Jun, 2016 |    No of Pages: 105 |  Published By: Euromonitor | Format: PDF
Alcoholic drinks continued to register a volume decline in 2015. Wine, spirits, beer and RTDs/high-strength premixes all witnessed total volume declines in 2015, whilst only cider/perry was able to see growth. Still, due to the fact that cider/perry continued to account for a rather low percentage of overall volume sales of alcoholic drinks, it was not able to offset the overall negative volume performance in 2015. Still, the decline in consumption did not significantly affect value sales, due t...

Alcoholic Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN AUSTRIA

LIST OF CONTENTS AND TABLES
Executive Summary
the Decline in the Volume Consumption of Alcoholic Drinks Continues
Consumers Look for Premium Products and Authenticity
Domestic Companies Continue To Lead
the Stable Performance of the On-trade Channel
Marginal Improvement of the Volume Performance in the Future
Key Trends and Developments
Lower Quantity But Better Quality
the Demand for Trendy, Light and Modern Alcoholic Drinks Increases
the Power of Creativity
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2014
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Brau-union Österreich AG in Alcoholic Drinks (austria)
Strategic Direction
Key Facts
Summary 4 Brau-Union Österreich AG: Key Facts
Summary 5 Brau-Union Österreich AG: Operational Indicators
Competitive Positioning
Summary 6 Brau-Union Österreich AG: Competitive Position 2015
Pernod Ricard Austria GmbH in Alcoholic Drinks (austria)
Strategic Direction
Key Facts
Summary 7 Pernod Ricard Austria GmbH: Key Facts
Summary 8 Pernod Ricard Austria GmbH: Operational Indicators
Competitive Positioning
Summary 9 Pernod Ricard Austria GmbH: Competitive Position 2015
Top Spirit Handels & Verkaufsgesellschaft Mbh in Alcoholic Drinks (austria)
Strategic Direction
Key Facts
Summary 10 Top Spirit Handels & Verkaufsgesellschaft mbH: Key Facts
Competitive Positioning
Summary 11 Top Spirit Handels & Verkaufsgesellschaft mbH: Competitive Position 2015
Weinkellerei Lenz Moser AG in Alcoholic Drinks (austria)
Strategic Direction
Key Facts
Summary 12 Weinkellerei Lenz Moser AG: Key Facts
Summary 13 Weinkellerei Lenz Moser AG: Operational Indicators
Competitive Positioning
Summary 14 Weinkellerei Lenz Moser AG: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 15 Lager by Price Band 2015
Table 25 Number of Breweries 2009-2014
Category Data
Table 26 Sales of Beer by Category: Total Volume 2010-2015
Table 27 Sales of Beer by Category: Total Value 2010-2015
Table 28 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 34 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 35 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 37 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 38 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 40 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2010-2015
Table 47 Sales of Cider/Perry: Total Value 2010-2015
Table 48 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 49 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 62 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 63 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2015
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2010-2015
Table 82 Sales of Spirits by Category: Total Value 2010-2015
Table 83 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 84 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 85 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 86 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 87 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 88 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 90 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 92 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 93 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 95 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 96 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 97 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 98 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 99 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 100 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 101 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 102 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 103 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 104 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 105 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Wine by Category: Total Volume 2010-2015
Table 109 Sales of Wine by Category: Total Value 2010-2015
Table 110 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 111 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 112 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 113 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 114 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 115 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 116 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 117 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 118 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
Table 119 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 120 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 121 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 122 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 123 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 124 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 125 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 126 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 127 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 128 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 129 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 130 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 131 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 132 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 133 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 134 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 135 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 136 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 137 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 138 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 139 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 140 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 141 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 142 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 143 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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