Alcoholic Drinks in Germany

 Published On: Jun, 2016 |    No of Pages: 108 |  Published By: Euromonitor | Format: PDF
With the lack of a major sports event and some unfavourable weather, 2015 saw declining consumption of alcoholic drinks in total volume terms. Increasing health awareness and the desire amongst many consumers to lead an active lifestyle were major reasons for this decline. Within beer, but also in other categories, such as sparkling wine, non/low alcohol options benefited from this development, and experienced increases in sales. In spirits, the increasing consumption of premium and super premiu...

Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN GERMANY

LIST OF CONTENTS AND TABLES
Executive Summary
Consumers' Focus on Health Has A Negative Impact on Alcoholic Drinks
the Emphasis on Traditional Brewing Style Appeals To German Beer Drinkers
in Light of the Premiumisation Trend, Spirits Sees Stronger Value Than Volume Growth
Branded Products Continue To Enter Discounters in Germany
Health Concerns and Sociodemographic Changes Negatively Impact Forecast Growth
Key Trends and Developments
Premiumisation Proves To Be A Defining Trend of 2015, and Offers Spirits Growth Potential for the Future
Non/low Alcohol Beverages See Strong Growth Across Multiple Categories
Discounters Expand by Listing Well-known Brands in Alcoholic Beverages
Key New Product Launches
Summary 1 Key New Product Developments 2015/2016
Market Background
Legislation
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 2 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 3 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 4 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 16 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Statistisches Bundesamt
Sources
Summary 3 Research Sources
Brauerei C & A Veltins GmbH & Co Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Brauerei C & A Veltins GmbH & Co KG: Key Facts
Summary 5 Brauerei C & A Veltins GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 6 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2015
Kelterei Heil Ohg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 7 Kelterei Heil OHG: Key Facts
Competitive Positioning
Summary 8 Kelterei Heil OHG: Competitive Position 2015
Pernod Ricard Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 9 Pernod Ricard Deutschland GmbH: Key Facts
Summary 10 Pernod Ricard Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 11 Pernod Ricard Deutschland GmbH: Competitive Position 2015
Rotkšppchen-mumm Sektkellereien GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 12 Rotkšppchen-Mumm Sektkellerei GmbH: Key Facts
Summary 13 Rotkšppchen-Mumm Sektkellerei GmbH: Operational Indicators
Competitive Positioning
Summary 14 Rotkšppchen-Mumm Sektkellerei GmbH: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 15 Lager by Price Band 2015
Table 21 Number of Breweries 2010-2015
Category Data
Table 22 Sales of Beer by Category: Total Volume 2010-2015
Table 23 Sales of Beer by Category: Total Value 2010-2015
Table 24 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 25 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 30 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 31 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 33 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 34 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 35 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 36 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 37 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 38 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 39 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Cider/Perry: Total Volume 2010-2015
Table 43 Sales of Cider/Perry: Total Value 2010-2015
Table 44 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 45 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 46 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 50 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 51 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 52 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 53 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 54 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 55 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 56 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 57 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 58 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 59 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2015
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2010-2015
Table 78 Sales of Spirits by Category: Total Value 2010-2015
Table 79 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 80 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 86 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 88 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 89 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 91 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 92 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 93 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 94 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 95 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 96 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 97 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 98 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 99 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 100 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 101 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 104 Sales of Wine by Category: Total Volume 2010-2015
Table 105 Sales of Wine by Category: Total Value 2010-2015
Table 106 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 107 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 108 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 109 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 110 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 111 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 112 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 113 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 114 Sales of Still Rosť Wine by Price Segment: % Off-trade Volume 2010-2015
Table 115 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 116 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 117 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 118 Sales of Still Rosť Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 119 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 120 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 121 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 122 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 123 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 124 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 125 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 126 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 127 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 128 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 129 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 130 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 131 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 132 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 133 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 134 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 135 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 136 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 137 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 138 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 139 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 140 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 141 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 142 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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