Alcoholic Drinks in Morocco

 Published On: Aug, 2016 |    No of Pages: 75 |  Published By: Euromonitor | Format: PDF
Alcoholic drinks witnessed less dynamic volume and current value growth in 2015 than the respective CAGRs recorded over the review period. Sales have been declining in both on-trade and off-trade outlets since increases to taxation in 2013, which was accompanied by an increase in the illegal trade and a decrease in legitimate imports, with sales peaking in 2014 as domestic manufacturers reduced their production of wine and beer. Also, importers decreased their import volumes and increase their p...

Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN MOROCCO

LIST OF CONTENTS AND TABLES
Executive Summary
Alcoholic Drinks Records A Weaker Performance in 2015
Increasing Health Awareness Among Moroccans
Groupe Des Brasseries Du Maroc SA Continues To Dominate the Market
Independent Small Grocers Continue To Lead Sales of Alcoholic Drinks in 2015
Poor Performance Will Continue Over the Forecast Period
Key Trends and Developments
Government Rejection of Proposal To Increase Taxation on Alcoholic Drinks
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 2 Typical Wholesaler and Retailer Mark-ups by Sector 2015
Table 3 Selling Margin of a Typical Beer Brand 2015 (incl Wholesaler)
Table 4 Selling Margin of a Typical Beer Brand 2015 (excl Wholesaler)
Table 5 Selling Margin of a Typical Wine Brand 2015 (incl Wholesaler)
Table 6 Selling Margin of a Typical Wine Brand 2015 (excl Wholesaler)
Table 7 Selling Margin of a Typical Spirits Brand 2015 (incl Wholesaler)
Table 8 Selling Margin of a Typical Spirits Brand 2015 (excl Wholesaler)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Sources
Summary 2 Research Sources
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 3 Bourchanin & Cie SA: Key Facts
Competitive Positioning
Summary 4 Bourchanin & Cie SA: Competitive Position 2015
Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 5 Groupe des Brasseries du Maroc: Key Facts
Operational Indicators
Summary 6 Groupe des Brasseries du Maroc: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Groupe des Brasseries du Maroc: Competitive Position 2015
La Cle Des Champs in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 8 La Cle des Champs: Key Facts
Operational Indicators
Summary 9 La Cle des Champs: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 10 La Cle des Champs: Competitive Position 2015
Les Celliers De Meknes in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 11 Les Celliers de Meknes: Key Facts
Competitive Positioning
Summary 12 Les Celliers de Meknes: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 13 Lager by Price Band 2015
Category Data
Table 25 Number of Breweries 2010-2015
Table 26 Sales of Beer by Category: Total Volume 2010-2015
Table 27 Sales of Beer by Category: Total Value 2010-2015
Table 28 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 34 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 35 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 37 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 38 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 40 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Trends
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 54 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 55 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 56 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 14 Benchmark Brands 2015
Category Data
Table 61 Sales of Spirits by Category: Total Volume 2010-2015
Table 62 Sales of Spirits by Category: Total Value 2010-2015
Table 63 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 64 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 69 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 71 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 72 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 74 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 75 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 76 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 77 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 78 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 79 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 80 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 81 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 82 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 83 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 86 Sales of Wine by Category: Total Volume 2010-2015
Table 87 Sales of Wine by Category: Total Value 2010-2015
Table 88 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 89 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 96 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 98 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 99 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 100 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 101 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 102 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 103 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 104 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 105 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 106 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 107 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 108 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 109 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 110 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 111 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 112 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 113 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 114 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 115 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 116 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 117 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 118 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 119 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 120 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 121 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.