Alcoholic Drinks in Morocco

 Published On: Jun, 2017 |    No of Pages: 67 |  Published By: Euromonitor | Format: PDF
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Alcoholic drinks in Morocco posted declines in total volume sales throughout the review period. The pace of decline in total volume sales increased from 2013, after a significant tax hike led alcoholic drinks importers to raise their prices in order to maintain profitability.

Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN MOROCCO

Executive Summary
Moroccan Alcoholic Drinks Market Performs Poorly Throughout the Review Period
Health Concerns and Illicit Trade Cause Total Beer Volume Sales To Decline in 2016
Groupe Des Brasseries Du Maroc SA Remains the Clear Market Leader in 2016
Off-trade Channels Account for the Largest Share of Total Market Volume Sales
Total Alcoholic Drinks Volume Sales Expected To Decline Over the Forecast Period
Key Trends and Developments
Black Market Trade in Alcoholic Drinks Remains High in Morocco
New Outlet Openings Help To Limit Decline in On-trade Alcoholic Drinks Consumption
Rising Health Awareness Restricts Alcoholic Drinks Consumption Among Moroccans
Key New Product Launches
Summary 1 New Product Development 2016
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 17 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 3 Bourchanin & Cie SA: Key Facts
Competitive Positioning
Summary 4 Bourchanin & Cie SA: Competitive Position 2016
Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 5 Groupe des Brasseries du Maroc SA: Key Facts
Summary 6 Groupe des Brasseries du Maroc SA: Operational Indicators 2012-2013
Competitive Positioning
Summary 7 Groupe des Brasseries du Maroc SA: Competitive Position 2016
Les Celliers De Meknes in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 8 Les Celliers de Meknes: Key Facts
Competitive Positioning
Summary 9 Les Celliers de Meknes: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 10 Lager by Price Band 2016
Table 22 Number of Breweries 2011-2016
Category Data
Table 23 Sales of Beer by Category: Total Volume 2011-2016
Table 24 Sales of Beer by Category: Total Value 2011-2016
Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 44 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 45 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 46 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 47 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 48 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 49 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 51 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 52 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 53 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 54 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 11 Benchmark Brands 2016
Category Data
Table 58 Sales of Spirits by Category: Total Volume 2011-2016
Table 59 Sales of Spirits by Category: Total Value 2011-2016
Table 60 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 61 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 62 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 63 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 64 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 65 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 66 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 67 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 68 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 69 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 70 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 71 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 72 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 73 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 74 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 75 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 76 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 77 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 78 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 79 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 80 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Wine by Category: Total Volume 2011-2016
Table 84 Sales of Wine by Category: Total Value 2011-2016
Table 85 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 86 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 87 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 88 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 89 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 90 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 91 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 92 Sales of Still Rosť Wine by Price Segment: % Off-trade Volume 2011-2016
Table 93 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 94 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 95 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 96 Sales of Still Rosť Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 97 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 101 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 102 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 103 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 110 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 111 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 112 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 113 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 114 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 115 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 116 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 117 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 118 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021

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