La Cle des Champs in Alcoholic Drinks (Morocco)

 Published On: Aug, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Chained drinks specialist retailer La Cle des Champs is not expected to expand its outlet coverage in Morocco through the opening of more Nicolas outlets. The company has been cautious in the past because consumer behaviour in Morocco is significantly shaped by religious beliefs. In fact, Moroccans tend to be less keen on shopping for alcohol freely as the countrys population comprises mainly Muslims. Moreover, 2015 saw a heavy tax increase on wine, which negatively affected consumer purchasing...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 La Cle des Champs: Key Facts
Operational Indicators
Summary 2 La Cle des Champs: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 La Cle des Champs: Competitive Position 2015
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