Soft Drinks Global Corporate Strategy

 Published On: Dec, 2015 |    No of Pages: 52 |  Published By: Euromonitor | Format: PDF
Coca-Cola continues to lead global soft drinks comfortably, overshadowing PepsiCo in geographic spread, category development and brand building. Coca-Cola’s equity investment in Keurig, Monster Suja and full acquisition in Culiangwang are good new platforms for growth. Consumers’ desire for healthy still drinks continues to rise, representing both an opportunity but also a challenge for carbonates’ long-term sustainability.

Euromonitor International's Soft Drinks Global Corporate Strategy global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks Global Corporate Strategy
Strategic Evaluation
Major Players’ Top Line Strategies
Tackling Slowdown in Carbonates
Growth Strategies in Still Drinks
Future Movements
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