The 2016-2021 Outlook for Herbal Tonics and Drinks in India

 Published On: Sep, 2015 |    No of Pages: 115 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for herbal tonics and drinks across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 300 cities in India. For each city in question, the percent share the city is of its state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for herbal tonics and drinks. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for herbal tonics and drinks in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 The Latent Demand in India 17
2.2 Top 100 Cities Sorted By Rank 19
2.3 Latent Demand by Year in India 21
3 ANDAMAN & NICOBAR ISLANDS 22
3.1 Latent Demand by Year - Andaman & Nicobar Islands 22
3.2 Cities Sorted by Rank - Andaman & Nicobar Islands 23
3.3 Cities Sorted By District - Andaman & Nicobar Islands 23
4 ANDHRA PRADESH 24
4.1 Latent Demand by Year - Andhra Pradesh 24
4.2 Cities Sorted by Rank - Andhra Pradesh 25
4.3 Cities Sorted By District - Andhra Pradesh 27
5 ARUNACHAL PRADESH 28
5.1 Latent Demand by Year - Arunachal Pradesh 28
5.2 Cities Sorted by Rank - Arunachal Pradesh 29
5.3 Cities Sorted By District - Arunachal Pradesh 29
6 ASSAM 30
6.1 Latent Demand by Year - Assam 30
6.2 Cities Sorted by Rank - Assam 31
6.3 Cities Sorted By District - Assam 31
7 BIHAR 32
7.1 Latent Demand by Year - Bihar 32
7.2 Cities Sorted by Rank - Bihar 33
7.3 Cities Sorted By District - Bihar 34
8 CHANDIGARH 35
8.1 Latent Demand by Year - Chandigarh 35
8.2 Cities Sorted by Rank - Chandigarh 36
8.3 Cities Sorted By District - Chandigarh 36
9 CHHATTISGARH 37
9.1 Latent Demand by Year - Chhattisgarh 37
9.2 Cities Sorted by Rank - Chhattisgarh 38
9.3 Cities Sorted By District - Chhattisgarh 38
10 DADRA & NAGAR HAVELI 39
10.1 Latent Demand by Year - Dadra & Nagar Haveli 39
10.2 Cities Sorted by Rank - Dadra & Nagar Haveli 40
10.3 Cities Sorted By District - Dadra & Nagar Haveli 40
11 DAMAN & DIU 41
11.1 Latent Demand by Year - Daman & Diu 41
11.2 Cities Sorted by Rank - Daman & Diu 42
11.3 Cities Sorted By District - Daman & Diu 42
12 DELHI 43
12.1 Latent Demand by Year - Delhi 43
12.2 Cities Sorted by Rank - Delhi 44
12.3 Cities Sorted By District - Delhi 44
13 GOA 45
13.1 Latent Demand by Year - Goa 45
13.2 Cities Sorted by Rank - Goa 46
13.3 Cities Sorted By District - Goa 46
14 GUJARAT 47
14.1 Latent Demand by Year - Gujarat 47
14.2 Cities Sorted by Rank - Gujarat 48
14.3 Cities Sorted By District - Gujarat 50
15 HARYANA 51
15.1 Latent Demand by Year - Haryana 51
15.2 Cities Sorted by Rank - Haryana 52
15.3 Cities Sorted By District - Haryana 54
16 HIMACHAL PRADESH 55
16.1 Latent Demand by Year - Himachal Pradesh 55
16.2 Cities Sorted by Rank - Himachal Pradesh 56
16.3 Cities Sorted By District - Himachal Pradesh 56
17 JAMMU & KASHMIR 57
17.1 Latent Demand by Year - Jammu & Kashmir 57
17.2 Cities Sorted by Rank - Jammu & Kashmir 58
17.3 Cities Sorted By District - Jammu & Kashmir 58
18 JHARKHAND 59
18.1 Latent Demand by Year - Jharkhand 59
18.2 Cities Sorted by Rank - Jharkhand 60
18.3 Cities Sorted By District - Jharkhand 60
19 KARNATAKA 61
19.1 Latent Demand by Year - Karnataka 61
19.2 Cities Sorted by Rank - Karnataka 62
19.3 Cities Sorted By District - Karnataka 64
20 KERALA 65
20.1 Latent Demand by Year - Kerala 65
20.2 Cities Sorted by Rank - Kerala 66
20.3 Cities Sorted By District - Kerala 67
21 LAKSHADWEEP 68
21.1 Latent Demand by Year - Lakshadweep 68
21.2 Cities Sorted by Rank - Lakshadweep 69
21.3 Cities Sorted By District - Lakshadweep 69
22 MADHYA PRADESH 70
22.1 Latent Demand by Year - Madhya Pradesh 70
22.2 Cities Sorted by Rank - Madhya Pradesh 71
22.3 Cities Sorted By District - Madhya Pradesh 71
23 MAHARASHTRA 72
23.1 Latent Demand by Year - Maharashtra 72
23.2 Cities Sorted by Rank - Maharashtra 73
23.3 Cities Sorted By District - Maharashtra 75
24 MANIPUR 76
24.1 Latent Demand by Year - Manipur 76
24.2 Cities Sorted by Rank - Manipur 77
24.3 Cities Sorted By District - Manipur 77
25 MEGHALAYA 78
25.1 Latent Demand by Year - Meghalaya 78
25.2 Cities Sorted by Rank - Meghalaya 79
25.3 Cities Sorted By District - Meghalaya 79
26 MIZORAM 80
26.1 Latent Demand by Year - Mizoram 80
26.2 Cities Sorted by Rank - Mizoram 81
26.3 Cities Sorted By District - Mizoram 81
27 NAGALAND 82
27.1 Latent Demand by Year - Nagaland 82
27.2 Cities Sorted by Rank - Nagaland 83
27.3 Cities Sorted By District - Nagaland 83
28 ORISSA 84
28.1 Latent Demand by Year - Orissa 84
28.2 Cities Sorted by Rank - Orissa 85
28.3 Cities Sorted By District - Orissa 86
29 PONDICHERRY 87
29.1 Latent Demand by Year - Pondicherry 87
29.2 Cities Sorted by Rank - Pondicherry 88
29.3 Cities Sorted By District - Pondicherry 88
30 PUNJAB 89
30.1 Latent Demand by Year - Punjab 89
30.2 Cities Sorted by Rank - Punjab 90
30.3 Cities Sorted By District - Punjab 91
31 RAJASTHAN 92
31.1 Latent Demand by Year - Rajasthan 92
31.2 Cities Sorted by Rank - Rajasthan 93
31.3 Cities Sorted By District - Rajasthan 95
32 SIKKIM 96
32.1 Latent Demand by Year - Sikkim 96
32.2 Cities Sorted by Rank - Sikkim 97
32.3 Cities Sorted By District - Sikkim 97
33 TAMIL NADU 98
33.1 Latent Demand by Year - Tamil Nadu 98
33.2 Cities Sorted by Rank - Tamil Nadu 99
33.3 Cities Sorted By District - Tamil Nadu 101
34 TRIPURA 102
34.1 Latent Demand by Year - Tripura 102
34.2 Cities Sorted by Rank - Tripura 103
34.3 Cities Sorted By District - Tripura 103
35 UTTAR PRADESH 104
35.1 Latent Demand by Year - Uttar Pradesh 104
35.2 Cities Sorted by Rank - Uttar Pradesh 105
35.3 Cities Sorted By District - Uttar Pradesh 107
36 UTTARAKHAND 108
36.1 Latent Demand by Year - Uttarakhand 108
36.2 Cities Sorted by Rank - Uttarakhand 109
36.3 Cities Sorted By District - Uttarakhand 109
37 WEST BENGAL 110
37.1 Latent Demand by Year - West Bengal 110
37.2 Cities Sorted by Rank - West Bengal 111
37.3 Cities Sorted By District - West Bengal 113
38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 114
38.1 Disclaimers & Safe Harbor 114
38.2 ICON Group International, Inc. User Agreement Provisions 115

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