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This econometric study covers the latent demand outlook for ground roasted coffee across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,100 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for ground roasted coffee. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for ground roasted coffee in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 121.3.3 Step 3. Filling in Missing Values 121.3.4 Step 4. Varying Parameter, Non-linear Estimation 131.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 131.4 Frequently Asked Questions (FAQ) 141.4.1 Category Definition 141.4.2 Units 141.4.3 Methodology 152 SUMMARY OF FINDINGS 172.1 The Latent Demand in India 172.2 Top 100 Cities Sorted By Rank 192.3 Latent Demand by Year in India 213 ANDAMAN & NICOBAR ISLANDS 223.1 Latent Demand by Year - Andaman & Nicobar Islands 223.2 Cities Sorted by Rank - Andaman & Nicobar Islands 233.3 Cities Sorted By District - Andaman & Nicobar Islands 234 ANDHRA PRADESH 244.1 Latent Demand by Year - Andhra Pradesh 244.2 Cities Sorted by Rank - Andhra Pradesh 254.3 Cities Sorted By District - Andhra Pradesh 315 ARUNACHAL PRADESH 365.1 Latent Demand by Year - Arunachal Pradesh 365.2 Cities Sorted by Rank - Arunachal Pradesh 375.3 Cities Sorted By District - Arunachal Pradesh 396 ASSAM 406.1 Latent Demand by Year - Assam 406.2 Cities Sorted by Rank - Assam 416.3 Cities Sorted By District - Assam 457 BIHAR 487.1 Latent Demand by Year - Bihar 487.2 Cities Sorted by Rank - Bihar 497.3 Cities Sorted By District - Bihar 538 CHANDIGARH 568.1 Latent Demand by Year - Chandigarh 568.2 Cities Sorted by Rank - Chandigarh 578.3 Cities Sorted By District - Chandigarh 579 CHHATTISGARH 589.1 Latent Demand by Year - Chhattisgarh 589.2 Cities Sorted by Rank - Chhattisgarh 599.3 Cities Sorted By District - Chhattisgarh 6310 DADRA & NAGAR HAVELI 6610.1 Latent Demand by Year - Dadra & Nagar Haveli 6610.2 Cities Sorted by Rank - Dadra & Nagar Haveli 6710.3 Cities Sorted By District - Dadra & Nagar Haveli 6711 DAMAN & DIU 6811.1 Latent Demand by Year - Daman & Diu 6811.2 Cities Sorted by Rank - Daman & Diu 6911.3 Cities Sorted By District - Daman & Diu 6912 DELHI 7012.1 Latent Demand by Year - Delhi 7012.2 Cities Sorted by Rank - Delhi 7112.3 Cities Sorted By District - Delhi 7413 GOA 7613.1 Latent Demand by Year - Goa 7613.2 Cities Sorted by Rank - Goa 7713.3 Cities Sorted By District - Goa 7914 GUJARAT 8014.1 Latent Demand by Year - Gujarat 8014.2 Cities Sorted by Rank - Gujarat 8114.3 Cities Sorted By District - Gujarat 8815 HARYANA 9415.1 Latent Demand by Year - Haryana 9415.2 Cities Sorted by Rank - Haryana 9515.3 Cities Sorted By District - Haryana 9916 HIMACHAL PRADESH 10216.1 Latent Demand by Year - Himachal Pradesh 10216.2 Cities Sorted by Rank - Himachal Pradesh 10316.3 Cities Sorted By District - Himachal Pradesh 10617 JAMMU & KASHMIR 10817.1 Latent Demand by Year - Jammu & Kashmir 10817.2 Cities Sorted by Rank - Jammu & Kashmir 10917.3 Cities Sorted By District - Jammu & Kashmir 11218 JHARKHAND 11418.1 Latent Demand by Year - Jharkhand 11418.2 Cities Sorted by Rank - Jharkhand 11518.3 Cities Sorted By District - Jharkhand 12019 KARNATAKA 12419.1 Latent Demand by Year - Karnataka 12419.2 Cities Sorted by Rank - Karnataka 12519.3 Cities Sorted By District - Karnataka 13320 KERALA 14020.1 Latent Demand by Year - Kerala 14020.2 Cities Sorted by Rank - Kerala 14120.3 Cities Sorted By District - Kerala 14621 LAKSHADWEEP 15021.1 Latent Demand by Year - Lakshadweep 15021.2 Cities Sorted by Rank - Lakshadweep 15121.3 Cities Sorted By District - Lakshadweep 15122 MADHYA PRADESH 15222.1 Latent Demand by Year - Madhya Pradesh 15222.2 Cities Sorted by Rank - Madhya Pradesh 15322.3 Cities Sorted By District - Madhya Pradesh 16323 MAHARASHTRA 17223.1 Latent Demand by Year - Maharashtra 17223.2 Cities Sorted by Rank - Maharashtra 17323.3 Cities Sorted By District - Maharashtra 18324 MANIPUR 19224.1 Latent Demand by Year - Manipur 19224.2 Cities Sorted by Rank - Manipur 19324.3 Cities Sorted By District - Manipur 19525 MEGHALAYA 19625.1 Latent Demand by Year - Meghalaya 19625.2 Cities Sorted by Rank - Meghalaya 19725.3 Cities Sorted By District - Meghalaya 19926 MIZORAM 20026.1 Latent Demand by Year - Mizoram 20026.2 Cities Sorted by Rank - Mizoram 20126.3 Cities Sorted By District - Mizoram 20327 NAGALAND 20427.1 Latent Demand by Year - Nagaland 20427.2 Cities Sorted by Rank - Nagaland 20527.3 Cities Sorted By District - Nagaland 20628 ORISSA 20728.1 Latent Demand by Year - Orissa 20728.2 Cities Sorted by Rank - Orissa 20828.3 Cities Sorted By District - Orissa 21329 PONDICHERRY 21729.1 Latent Demand by Year - Pondicherry 21729.2 Cities Sorted by Rank - Pondicherry 21829.3 Cities Sorted By District - Pondicherry 21830 PUNJAB 21930.1 Latent Demand by Year - Punjab 21930.2 Cities Sorted by Rank - Punjab 22030.3 Cities Sorted By District - Punjab 22531 RAJASTHAN 22931.1 Latent Demand by Year - Rajasthan 22931.2 Cities Sorted by Rank - Rajasthan 23031.3 Cities Sorted By District - Rajasthan 23732 SIKKIM 24332.1 Latent Demand by Year - Sikkim 24332.2 Cities Sorted by Rank - Sikkim 24432.3 Cities Sorted By District - Sikkim 24533 TAMIL NADU 24633.1 Latent Demand by Year - Tamil Nadu 24633.2 Cities Sorted by Rank - Tamil Nadu 24733.3 Cities Sorted By District - Tamil Nadu 26734 TRIPURA 28634.1 Latent Demand by Year - Tripura 28634.2 Cities Sorted by Rank - Tripura 28734.3 Cities Sorted By District - Tripura 28935 UTTAR PRADESH 29035.1 Latent Demand by Year - Uttar Pradesh 29035.2 Cities Sorted by Rank - Uttar Pradesh 29135.3 Cities Sorted By District - Uttar Pradesh 30836 UTTARAKHAND 32436.1 Latent Demand by Year - Uttarakhand 32436.2 Cities Sorted by Rank - Uttarakhand 32536.3 Cities Sorted By District - Uttarakhand 32837 WEST BENGAL 33037.1 Latent Demand by Year - West Bengal 33037.2 Cities Sorted by Rank - West Bengal 33137.3 Cities Sorted By District - West Bengal 34138 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 35038.1 Disclaimers & Safe Harbor 35038.2 ICON Group International, Inc. 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