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RFM Corp will improve its position in the soft drinks market by continuously enhancing the appeal of its juice brand, Sunkist, amongst children. It will accomplish this through product extensions and attractive packaging designs. It will stimulate repeat purchases through various promotional offers. It will also capitalize on the health and wellness trend by promoting its fortified juice variants and RTD tea.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Soft Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.