Diageo North America Inc in Alcoholic Drinks (USA)

 Published On: Jun, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The company is continuing to invest in premium and super premium segments with acquisitions of brands like Tequila Don Julio and by better controlling and harmonising its luxury portfolio. The company also wants to build on product innovations like its successful launch of Crown Royal Apple Regal Apple as well as to invest in entrepreneurs that want to make an impact in the spirits market through Distill Ventures.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Diageo North America Inc: Key Facts
Summary 2 Diageo North America Inc: Operational Indicators
Competitive Positioning
Summary 3 Diageo Plc and Subsidiaries: Competitive Position 2015

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