Quarterly Beverage Tracker Second Quarter 2016: Belarus; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

 Published On: Aug, 2016 |    No of Pages: 34 |  Published By: Canadean | Format: PDF
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Most soft drinks categories demonstrated a decline in sales in Q2-16 and in 2016 overall. Difficult economic conditions and much less favorable weather than a year ago led to worsened sales. Very few new products were introduced during Q2-16 in Belarus. Most operators postponed new product plans for later periods, when the economy has stabilized. Imports continued to decline in all soft drinks categories and producers have been trying to export as many products as they can.

Key Findings
• Both carbonated and still water demonstrated similar performance – both declined vs. the similar period of the previous year

• Consumers continued to exclude more expensive enhanced water from their purchases due to economic difficulties

• Only cola flavor, supported by international operators, was able to record some rather marginal, growth and all other flavors demonstrated decline

• Hot tea is the most traditional hot beverage in the region and the category was supported by both at home consumption and Horeca

• Price remained one of the most important factors for Belarusian consumers

Canadean’s Belarus Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

• Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

• An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

• Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

• Update on important soft drinks corporate activity

• Quarterly selected retail price movements for key brands by category covering the most recent five quarters

• Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
• Gain an in-depth understanding of the most up-to-date trends in the Belarus beverage industry to support and enhance your strategic planning

• Investigate the latest quarterly and emerging annual trends in Belarus to back your marketing initiatives

• Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

• View a selection of the key quarterly new soft drinks product launches and identify competitor activity

• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Table of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Enhanced Water
1.6.5 Flavored Water
1.6.6 Juice
1.6.7 Nectars
1.6.8 Still Drinks
1.6.9 Squash/Syrups
1.6.10 Fruit Powders
1.6.11 Iced/RTD Tea Drinks
1.6.12 Sports Drinks
1.6.13 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 Dairy Drinks
1.9 Hot Beverages
1.9.1 Hot Beverages
1.1 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.10.3 Packaging/Legislation News
1.11 New Products & Photo Shots
1.12 Focus On Private Label
1.13 Data Tables
1.14 Pricing Tables

List of Tables
Table 1: Belarus at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2015-2016F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
Table 5: Soft Drinks Market Trends - Million Liters, 2015-2016F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
Table 7: Carbonates Market Trends - Million Liters, 2015-2016F
Table 8: Carbonates Market Trends - Million Unit Cases, 2015-2016F
Table 9: Selected Retail Price Movements, 2015-2016

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