Quarterly Beverage Tracker Second Quarter 2016: Macedonia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

 Published On: Aug, 2016 |    No of Pages: 24 |  Published By: Canadean | Format: PDF
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Summary
Soft drinks went up and took share from the slowly growing ACB categories. The main soft drink volume gains came from packaged water, carbonates and fruit powders. On the other side, ACB categories recovery was driven by beer players due to more promotional activities and bulk/HOD water thanks to more competition and better market coverage. The only negative trend among relevant ACB categories was recorded by spirits due to health trends.

Key Findings
• Added value promotions with multipacks were the main volume generator

• PET domination was unchallenged and the highest growth rate was seen from PET portion packs

• The rising popularity of sports and recreation, raised awareness of sports drinks importance for rehydration, but it is still for a very narrow consumer group

• Ambient white milk took share from chilled segment due to it being offered on price promotion

Synopsis
Canadean’s Macedonia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

• Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

• An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

• Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

• Update on important soft drinks corporate activity

• Quarterly selected retail price movements for key brands by category covering the most recent five quarters

• Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
• Gain an in-depth understanding of the most up-to-date trends in the Macedonia beverage industry to support and enhance your strategic planning

• Investigate the latest quarterly and emerging annual trends in Macedonia to back your marketing initiatives

• Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

• View a selection of the key quarterly new soft drinks product launches and identify competitor activity

• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Table of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Enhanced Water
1.6.5 Flavored Water
1.6.6 Juice
1.6.7 Nectars
1.6.8 Still Drinks
1.6.9 Squash/Syrups
1.6.10 Fruit Powders
1.6.11 Iced/RTD Tea Drinks
1.6.12 Iced/RTD Coffee Drinks
1.6.13 Sports Drinks
1.6.14 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 Dairy Drinks
1.9 Hot Beverages
1.9.1 Hot Beverages
1.1 Soft Drinks Quarterly Update
1.10.1 Distribution News
1.11 New Products
1.12 Focus On Private Label
1.13 Data Tables
1.14 Pricing Tables

List of Tables
Table 1: Macedonia at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Private Label Soft Drinks, 2014-2016F
Table 4: Commercial Beverage Market Trends - Million Liters, 2015-2016F
Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
Table 6: Soft Drinks Market Trends - Million Liters, 2015-2016F
Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
Table 8: Carbonates Market Trends - Million Liters, 2015-2016F
Table 9: Carbonates Market Trends - Million Unit Cases, 2015-2016F
Table 10: Selected Retail Price Movements, 2015-2016


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