Quarterly Beverage Tracker Second Quarter 2017: Romania

 Published On: Aug, 2017 |    No of Pages: 31 |  Published By: GlobalData | Format: PDF
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Romania Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
- Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.


- Budget income collections deferred below expected levels and public investments were limited
- However, consumer confidence remained high during Q2-17, driving consumption for the majority of categories
- This was in spite of political uncertainty surrounding the new Prime Minister and cabinet ministers and adjustments to electoral promises regarding wage increases, which had little impact on consumer spending habits
- Key players capitalized on the positive move through frequent new product launches and strong marketing campaigns
- Easter had a significant impact on late March sales, and Q2-17 consumption estimates were influenced by the abnormal sell-in data for April.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning.
- Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives.
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
- Access a quarterly Special Focus on a current industry ‘hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation.

Table of Contents
1 At A Glance 4
2 Impact Of The Economic Situation 4
3 Highlights 5
4 Market Drivers 5
5 Market Trends 6
5.1 Soft Drinks 6
5.1.1 Packaged Water 6
5.1.2 Bulk/HOD Water 6
5.1.3 Carbonates 7
5.1.4 Flavored Water 7
5.1.5 Juice 7
5.1.6 Nectars 8
5.1.7 Still Drinks 8
5.1.8 Squash/Syrups 9
5.1.9 Iced/RTD Tea Drinks 9
5.1.10 Iced/RTD Coffee Drinks 9
5.1.11 Sports Drinks 10
5.1.12 Energy Drinks 10
5.2 Alcoholic Drinks 11
5.3 Dairy Drinks 11
5.4 Hot Beverages 12
6 Soft Drinks Quarterly Update 12
6.1.1 Industry News 12
6.1.2 Distribution News 13
6.1.3 Packaging/Legislation News 13
6.2 New Products & Photo Shots 14
7 Focus on Private Label Soft Drinks 18
8 Data Tables 19
9 Pricing Tables 25
10 Appendix 30
What is this Report About? 30
About GlobalData 31
Disclaimer 31
Contact Us 31

List of Tables
Table 1: Romania at a Glance - Quarterly Performance and Latest Forecast 4
Table 2: Impact Of The Economic Situation 4
Table 2: Private Label Soft Drinks, 2015-2017F 18
Table 3: Commercial Beverage Market Trends - Million Liters, 2016-2017F 19
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2016-2017F 20
Table 5: Soft Drinks Market Trends - Million Liters, 2016-2017F 21
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2016-2017F 22
Table 7: Carbonates Market Trends - Million Liters, 2016-2017F 23
Table 8: Carbonates Market Trends - Million Unit Cases, 2016-2017F 24
Table 9: Selected Retail Price Movements, 2016-2017 25

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