Quarterly Beverage Tracker Second Quarter 2016: Turkey; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

 Published On: Aug, 2016 |    No of Pages: 28 |  Published By: Canadean | Format: PDF
Request Free Sample
Ramadan fell in this quarter which made consumers switch to iced/RTD tea drinks and still drinks. Growing consumers’ health and hygiene concerns have increased demand for packaged water and dairy drinks while driving down the demand for bulk/HOD water. Due to constant price increases and stringent government legislations consumption of alcoholic beverages is reduced, especially beer category. Major companies also followed price strategies targeting these products by decreasing prices of multipacks, especially in modern retail channels.

Key Findings
• Market leaders increased their production due to the increase in demand for carbonated water

• Carbonates consumption increased in the second quarter mostly driven by major companies’ efforts during the Ramadan period

• Fermented milk remained one of the largest growing categories

• The juice category benefitted from health concerned consumers who try avoiding nectars and still drinks due to their sugar content

Canadean’s Turkey Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

• Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

• An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

• Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

• Update on important soft drinks corporate activity

• Quarterly selected retail price movements for key brands by category covering the most recent five quarters

• Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
• Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning

• Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives

• Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

• View a selection of the key quarterly new soft drinks product launches and identify competitor activity

• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Table of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Flavored Water
1.6.5 Juice
1.6.6 Nectars
1.6.7 Still Drinks
1.6.8 Squash/Syrups
1.6.9 Fruit Powders
1.6.10 Iced/RTD Tea Drinks
1.6.11 Iced/RTD Coffee Drinks
1.6.12 Sports Drinks
1.6.13 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 Dairy Drinks
1.9 Hot Beverages
1.9.1 Hot Beverages
1.1 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.11 New Products & Photo Shots
1.12 Focus On Private Label
1.13 Data Tables
1.14 Pricing Tables

List of Tables
Table 1: Turkey at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Private Label Soft Drinks, 2014-2016F
Table 4: Commercial Beverage Market Trends - Million Liters, 2015-2016F
Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
Table 6: Soft Drinks Market Trends - Million Liters, 2015-2016F
Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
Table 8: Carbonates Market Trends - Million Liters, 2015-2016F
Table 9: Carbonates Market Trends - Million Unit Cases, 2015-2016F
Table 10: Selected Retail Price Movements, 2015-2016

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.