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SummaryTurkey Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:- Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.- Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.Scope- Following uncertainty surrounding the constitutional referendum on changing the parliamentary system in April, the economy and consumers reverted back to their daily routine- Whilst the recovery of tourism boosted soft drinks consumption, the effect was minimal when compared to volumes lost due to the challenging economy and increased unemployment- Consumers preferred healthier and traditional beverage options, such as mineral water and limonata- Consumers preferred larger packaging offers and quantities for at home consumption, due to the challenging economy and increased price sensitivity- The increased exchange rate negatively impacted the pricing of imported brands.Reasons to buy- Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning.- Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives.- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.- Access a quarterly Special Focus on a current industry ‘hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation.
Table of Contents1 At A Glance 42 Impact Of The Economic Situation 43 Highlights 54 Market Drivers 55 Market Trends 65.1 Soft Drinks 65.1.1 Packaged Water 65.1.2 Bulk/HOD Water 65.1.3 Carbonates 75.1.4 Flavored Water 75.1.5 Juice 75.1.6 Nectars 85.1.7 Still Drinks 85.1.8 Squash/Syrups 85.1.9 Fruit Powders 95.1.10 Iced/RTD Tea Drinks 95.1.11 Iced/RTD Coffee Drinks 95.1.12 Sports Drinks 105.1.13 Energy Drinks 105.2 Alcoholic Drinks 105.3 Dairy Drinks 115.4 Hot Beverages 116 Soft Drinks Quarterly Update 126.1.1 Distribution News 126.1.2 Packaging/Legislation News 127 Focus On Private Label Soft Drinks 138 Data Tables 149 Pricing Tables 2010 Appendix 24What is this Report About? 24About GlobalData 25Disclaimer 25Contact Us 25List of TablesTable 1: Turkey at a Glance - Quarterly Performance and Latest Forecast 4Table 2: Impact Of The Economic Situation 4Table 3: Private Label Soft Drinks, 2015-2017F 13Table 4: Commercial Beverage Market Trends - Million Liters, 2016-2017F 14Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2016-2017F 15Table 6: Soft Drinks Market Trends - Million Liters, 2016-2017F 16Table 7: Soft Drinks Market Trends - Million Unit Cases, 2016-2017F 17Table 8: Carbonates Market Trends - Million Liters, 2016-2017F 18Table 9: Carbonates Market Trends - Million Unit Cases, 2016-2017F 19Table 10: Selected Retail Price Movements, 2016-2017 20