Quarterly Beverage Tracker Second Quarter 2017: Turkey

 Published On: Aug, 2017 |    No of Pages: 25 |  Published By: GlobalData | Format: PDF
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Summary

Turkey Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Top line consumption volumes for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
- Carbonates consumption data for Q2-2017 vs Q2-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.

Scope

- Following uncertainty surrounding the constitutional referendum on changing the parliamentary system in April, the economy and consumers reverted back to their daily routine
- Whilst the recovery of tourism boosted soft drinks consumption, the effect was minimal when compared to volumes lost due to the challenging economy and increased unemployment
- Consumers preferred healthier and traditional beverage options, such as mineral water and limonata
- Consumers preferred larger packaging offers and quantities for at home consumption, due to the challenging economy and increased price sensitivity
- The increased exchange rate negatively impacted the pricing of imported brands.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning.
- Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives.
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
- Access a quarterly Special Focus on a current industry ‘hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation.

Table of Contents
1 At A Glance 4
2 Impact Of The Economic Situation 4
3 Highlights 5
4 Market Drivers 5
5 Market Trends 6
5.1 Soft Drinks 6
5.1.1 Packaged Water 6
5.1.2 Bulk/HOD Water 6
5.1.3 Carbonates 7
5.1.4 Flavored Water 7
5.1.5 Juice 7
5.1.6 Nectars 8
5.1.7 Still Drinks 8
5.1.8 Squash/Syrups 8
5.1.9 Fruit Powders 9
5.1.10 Iced/RTD Tea Drinks 9
5.1.11 Iced/RTD Coffee Drinks 9
5.1.12 Sports Drinks 10
5.1.13 Energy Drinks 10
5.2 Alcoholic Drinks 10
5.3 Dairy Drinks 11
5.4 Hot Beverages 11
6 Soft Drinks Quarterly Update 12
6.1.1 Distribution News 12
6.1.2 Packaging/Legislation News 12
7 Focus On Private Label Soft Drinks 13
8 Data Tables 14
9 Pricing Tables 20
10 Appendix 24
What is this Report About? 24
About GlobalData 25
Disclaimer 25
Contact Us 25

List of Tables
Table 1: Turkey at a Glance - Quarterly Performance and Latest Forecast 4
Table 2: Impact Of The Economic Situation 4
Table 3: Private Label Soft Drinks, 2015-2017F 13
Table 4: Commercial Beverage Market Trends - Million Liters, 2016-2017F 14
Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2016-2017F 15
Table 6: Soft Drinks Market Trends - Million Liters, 2016-2017F 16
Table 7: Soft Drinks Market Trends - Million Unit Cases, 2016-2017F 17
Table 8: Carbonates Market Trends - Million Liters, 2016-2017F 18
Table 9: Carbonates Market Trends - Million Unit Cases, 2016-2017F 19
Table 10: Selected Retail Price Movements, 2016-2017 20


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