Garcia Carrion SA, J in Alcoholic Drinks (Spain)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Taking into consideration the current difficulties being experienced by many companies operating in alcoholic drinks in Spain, J García Carrión aims to maintain its volume shares in various categories by reinforcing its best-known brand, Don Simón, and introducing new references which focus on striking a balance between low unit price and high quality. Focused on its core brand Don Simón, JGC performs aggressive price campaigns focused on increasing value for money. Strong investment in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 J García Carrión SA (JGC): Key Facts
Summary 2 J. García Carrión SA (JGC): Operational Indicators
Competitive Positioning
Summary 3 J García Carrión (JGC): Competitive Position 2014

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