Vodka Market in Europe 2015-2019

 Published On: Dec, 2015 |    No of Pages: 71 |  Published By: Technavio-Infiniti Research | Format: PDF
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Market overview of the vodka market in Europe

Technavios market research analyst predicts the Vodka market in Europe to grow at a CAGR of around 0.87%, in terms of revenue, during the forecast period. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the market. The region is witnessing a growth in bars exclusively dedicated for cocktails. For instance, some of the favorite vodka-based cocktails are Screwdriver, Bloody Mary, and Sex on the Beach.

The high taxation imposed on alcoholic drinks in the region is expected to deter the growth of the vodka market during the forecast period. For instance, during 2014, the European Commission increased the excise tax on hard liquor by around 23%, resulting in the price of a half-liter bottle of vodka to rise to around USD 5.25.

Segmentation by category and analysis of the vodka market in Europe

Flavored vodka
Unflavored vodka

Unflavored vodka dominated the European market during 2014 with a market share of around 89%. However, the report predicts the flavored segment to be the fastest growing segment during the forecast period. Some of the favorite vodka flavors are apple, coconut, cranberry, caramel, blood orange, mint, honey, lemon, cucumber, lime, raspberry, and vanilla.

Geographical segmentation and analysis of the vodka market in Europe

Eastern Europe
Western Europe

Eastern Europe accounted for nearly 89% of the vodka market share during 2014. Unflavored vodka is the most popular category in this region. Russia, Poland, and Ukraine were the market leaders in this region, but, they are expected to witness a decline in the market growth during the forecast period. The rising illegal trading of alcohol and the rising accidents due to alcohol consumption is deterring the market growth in this region.

Competitive landscape and key vendors

The vodka market in Europe is fragmented due to the presence of numerous small and large suppliers. The providers in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The market is predicted to witness an increase in consolidations due to the intense competition.

The leading vendors in the market are -

Alcohol Siberian Group
Belvedere
Diageo
Roust
SPI Group
Stock Spirits
Synergy

Other prominent vendors in the market include Bacardi, Brown-Forman, IceBerg Vodka, Soyuz Victan, William Grant & Sons, and ZYR Vodka.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the vodka market in Europe
What are the key market trends impacting the growth of the vodka market in Europe
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the vodka market in Europe
What are the key outcomes of the five forces analysis of the vodka market in Europe

Technavio also offers customization on reports based on specific client requirement.

Related reports:

Global Vodka Market 2015-2019
Vodka Market in Nordic Countries 2015-2019
Beer Market in Germany- Market Research 2015-2019
Beer Market in Europe 2015-2019
Global Rum Market 2015-2019
Table of Contents

PART 01: Executive summary
• Highlights
PART 02: Scope of  the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by category
• Vodka market in Europe by category 2014
PART 07: Geographical segmentation
• Vodka market in Europe by geographical segmentation 2014-2019
• Vodka market in Eastern Europe
• Vodka market in Western Europe
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
• Other prominent vendors
PART 15: Key vendor analysis
• Alcohol Siberian Group
• Belvedere Vodka
• Diageo
• Roust
• SPI Group
• Stock Spirits
• Synergy
PART 16: Appendix
• List of abbreviation
PART 17: Explore Technavio

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Overview of global vodka market in 2014
Exhibit 03: Vodka market in Europe 2014-2019 (millions of liters)
Exhibit 04: Vodka market in Europe 2014-2019 ($ millions)
Exhibit 05: Overview of vodka market in Europe 2014-2019
Exhibit 06: Five forces analysis
Exhibit 07: Vodka market in Europe: Segmentation by category
Exhibit 08: Some popular vodka and flavor options available
Exhibit 09: Vodka market in Europe: Segmentation by category 2014
Exhibit 10: Geographical segmentation of vodka market in Europe 2014-2019 (by volume)
Exhibit 11: Vodka market in Eastern Europe 2014-2019 (millions of liters)
Exhibit 12: Vodka market in Western Europe 2014-2019 (millions of liters)
Exhibit 13: Key leading countries
Exhibit 14: Vodka market in Russia by products 2014
Exhibit 15: Vodka market in Russia 2014-2019 (millions of liters)
Exhibit 16: Vodka market in Ukraine 2014-2019 (millions of liters)
Exhibit 17: Vodka market in Poland 2014-2019 (millions of liters)
Exhibit 18: Vodka market in Belarus 2014-2019 (millions of liters)
Exhibit 19: Vodka market in UK 2014-2019 (millions of liters)
Exhibit 20: Vodka market in Germany 2014-2019 (millions of liters)
Exhibit 21: Key leading countries in vodka market in Europe 2014-2019 (millions of liters)
Exhibit 22: Urban population in Europe and key countries 2014
Exhibit 23: Impact of driver
Exhibit 24: Inflation rate in some European countries 2010-2014
Exhibit 25: Impact of drivers and challenges
Exhibit 26: Alcohol Siberian Group: Product segmentation 2014
Exhibit 27: Diageo: Product segmentation
Exhibit 28: Diageo: Geographical segmentation by revenue 2014
Exhibit 29: Roust: Geographical segmentation by revenue 2014
Exhibit 30: SPI Group: Business segmentation
Exhibit 31: Stock Spirits: Business segmentation
Exhibit 32: Stock Spirits: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 33: Stock Spirits: Geographical segmentation by revenue 2014
Exhibit 34: Synergy: Business segmentation
Exhibit 35: Company’s revenue 2014
Exhibit 36: Synergy: Business segmentation by revenue 2013 and 2014 ($ billions)

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