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SummaryIn India, regional players gained market share from national players due to poor supply of major brands in tier II and III cities in Q4-16. Unpackaged drinks have recorded a lesser growth due to demonetization and increased rental for street corner shops in commercial complexes. Enhanced water and Flavored water recorded major growth. Iced/RTD tea drinks and Alcoholic drinks recorded huge loss.India Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering - - Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017Scope- Tata Water Plus dominated the Enhanced water category, leading the category to a massive growth.- Diet product ranges witnessed a negative growth in the fourth quarter due to consumers shift over to regular sugary drinks.- Beer recorded a positive growth in 2016 but declined massively in Q4-16 compared to Q4-15 as a result of increased tax on alcoholic drinks.- Private Label products recorded an overall negative growth in the fourth quarter.Reasons to buy- Gain an in-depth understanding of the most up-to-date trends in the India beverage industry to support and enhance your strategic planning- Investigate the latest quarterly and emerging annual trends in India to back your marketing initiatives- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company- View a selection of the key quarterly new soft drinks product launches and identify competitor activity- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents1.1 At A Glance1.2 Impact Of The Economic Situation1.3 Highlights1.4 Market Drivers1.5 Market Trends1.6 Soft Drinks1.6.1 Packaged Water1.6.2 Bulk/HOD Water1.6.3 Carbonates1.6.4 Enhanced Water1.6.5 Flavored Water1.6.6 Juice1.6.7 Nectars1.6.8 Still Drinks1.6.9 Squash/Syrups1.6.10 Fruit Powders1.6.11 Iced/RTD Tea Drinks1.6.12 Iced/RTD Coffee Drinks1.6.13 Sports Drinks1.6.14 Energy Drinks1.7 Alcoholic Drinks1.7.1 Alcoholic Drinks1.8 Dairy Drinks1.8.1 Dairy Drinks1.9 Hot Beverages1.9.1 Hot Beverages1.10 Data TablesList of TablesTable 1: India at a Glance - Quarterly Performance and Latest ForecastTable 2: Impact Of The Economic SituationTable 3: Commercial Beverage Market Trends - Million Liters, 2016P-2017FTable 4: Commercial Beverage Market Trends - Million Unit Cases, 2016P-2017FTable 5: Soft Drinks Market Trends - Million Liters, 2016P-2017FTable 6: Soft Drinks Market Trends - Million Unit Cases, 2016P-2017FTable 7: Carbonates Market Trends - Million Liters, 2016P-2017FTable 8: Carbonates Market Trends - Million Unit Cases, 2016P-2017F