Quarterly Beverage Tracker Fourth Quarter 2016: Czech Republic

Summary

The growing economy has been mainly driven by the increase of local consumer demand and household spending. The increase of wages has been stimulating the local markets, namely the soft drinks categories. Promotional offers on branded products continue to attract customers and limit the performance of Private Labels. The soft drinks market volume is expected to record an annual growth compared to the previous year, in spite of the fact that the summer was much colder in 2016.

Czech Republic Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Christmas marketing campaigns of the leading players supported the December sales in the Carbonates category.
- The small number of products and low consumer awareness were the main factors for the huge decline in the enhanced water category.
- Nectars saw a significant growth in Q4-16 compared to the previous year.
- Growing household purchasing power and better economic climate were the main growth factors behind growth of the most of the categories.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Czech Republic beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Czech Republic to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation