Quarterly Beverage Tracker Third Quarter 2015: Romania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

 Published On: Nov, 2015 |    No of Pages: 29 |  Published By: Canadean | Format: PDF
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The economic mood has been more positive in Q3-15, despite slightly lower than expected GDP growth in Q2-15 and the prolonged drought over the summer. The cheaper consumer basket due to the June VAT reduction from 24% to 9% generated some extra disposable income for consumers, which in part turned into increased consumption. Soft drinks Private Label sales benefited significantly from the overall growth in demand.

Key Findings

• All commercial beverages volumes saw a good increase compared to Q3-14

• Soft drinks were a key driver with a high growth, increase was due to highly favorable weather and increasing consumer confidence

• Weather was extremely hot during the summer of 2015, plus September also brought higher than average temperatures

• Consumption overall was also boosted by improved consumer confidence and the extra disposable income of consumers generated by the VAT reduction


Romania Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

• Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

• Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

• Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

• Update on important soft drinks corporate activity

• Quarterly selected retail price movements for key brands by category covering the most recent five quarters

• Our Q3 special focus update on the latest trends in soft drinks flavours and innovation

Reasons To Buy

• Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning

• Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives

• Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

• View a selection of the key quarterly new soft drinks product launches and identify competitor activity

• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Table of Contents

1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1.Packaged Water
1.6.2.Bulk/HOD Water
1.6.6.Still Drinks
1.6.8.Iced/RTD Tea Drinks
1.6.9.Iced/RTD Coffee Drinks
1.6.10Sports Drinks
1.6.11Energy Drinks
1.7 Alcoholic Drinks
1.7.5.Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1.White Milk
1.8.2.Cultured Dairy Drinks
1.8.3.Flavored Milk
1.8.5.Grain, Nut, Rice and Seed Milk Alternative Drinks
1.9 Hot Beverages
1.9.1.Hot Tea
1.9.2.Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1Industry News
1.10.2Distribution News
1.11 New Products & Photo Shots
1.12 Focus On Soft Drinks Flavor Trends And Innovation
1.13 Data Tables
1.14 Pricing Tables

List of Tables

Table 1: Romania at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 5: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 7: Carbonates Market Trends - Million Liters, 2014-2015F
Table 8: Carbonates Market Trends - Million Unit Cases, 2014-2015F
Table 9: Selected Retail Price Movements, 2014-2015

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