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The summer weather was not as favorable as in 2014. Sales of carbonated packaged water, carbonates, juice, nectars and still drinks were all down in the key summer months. The subsequent rise in hot drinks was not enough to offset these losses and commercial beverages dropped overall between July and September. There was, however, an encouraging export-driven jump in GDP in the second quarter.
• Commercial beverages were down year on year, as the cool summer shaped demand
• Juice consumption fell back again during the quarter
• Hot drinks consumption was helped by the colder conditions
• The low calorie segment was in growth due to the health and wellness trend
Sweden Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
• Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
• Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
• An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
• Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
• Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
• Update on important soft drinks corporate activity
• Our Q3 special focus update on the latest trends in soft drinks flavours and innovation
Reasons To Buy
• Gain an in-depth understanding of the most up-to-date trends in the Sweden beverage industry to support and enhance your strategic planning
• Investigate the latest quarterly and emerging annual trends in Sweden to back your marketing initiatives
• Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
• View a selection of the key quarterly new soft drinks product launches and identify competitor activity
• Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation