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SummaryThe soft drinks market in Brazil suffered from a significant downturn in the last quarter, surprising industries as this was not how what they expected to happen. The volume of rain brought good prospects for production. Temperatures aided most categories to fall less or to grow more than expected. Big players are adopting the strategy of purchasing smaller innovative ones in a time of lower prices. AmBev`s purchase of do bem is a clear case of such movement.Brazil Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering - - Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017Scope- The carbonates market continued with a negative performance for the quarter as demand for healthier beverages grows.- Brazil taking the title of fourth largest market in Juice category of Beverages, as the population of the country is changing its quality of life by exchanging Soft drinks for natural juice.- Nectars market presented a huge negative performance as the major population switched to fruit powders.- The "near beer" category was developed with one of the brand in the market. These drinks mix malt and citrus or wild fruits and can be drunk with ice.Reasons to buy- Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning- Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company- View a selection of the key quarterly new soft drinks product launches and identify competitor activity- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents1.1 At A Glance1.2 Impact Of The Economic Situation1.3 Highlights1.4 Market Drivers1.5 Market Trends1.6 Soft Drinks1.6.1 Packaged Water1.6.2 Bulk/HOD Water1.6.3 Carbonates1.6.4 Flavored Water1.6.5 Juice1.6.6 Nectars1.6.7 Still Drinks1.6.8 Squash/Syrups1.6.9 Fruit Powders1.6.10 Iced/RTD Tea Drinks1.6.11 Iced/RTD Coffee Drinks1.6.12 Sports Drinks1.6.13 Energy Drinks1.7 Alcoholic Drinks1.7.1 Alcoholic Drinks1.8 Dairy Drinks1.8.1 Dairy Drinks1.9 Hot Beverages1.9.1 Hot Beverages1.10 Data TablesList of TablesTable 1: Brazil at a Glance - Quarterly Performance and Latest ForecastTable 2: Impact Of The Economic SituationTable 3: Commercial Beverage Market Trends - Million Liters, 2016P-2017FTable 4: Commercial Beverage Market Trends - Million Unit Cases, 2016P-2017FTable 5: Soft Drinks Market Trends - Million Liters, 2016P-2017FTable 6: Soft Drinks Market Trends - Million Unit Cases, 2016P-2017FTable 7: Carbonates Market Trends - Million Liters, 2016P-2017FTable 8: Carbonates Market Trends - Million Unit Cases, 2016P-2017F