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SummaryThe volume of soft drinks grew in Q4-16 in Estonia. The most significant growth was reported in the enhanced water and packaged water categories, a result of consumers shifting towards healthier beverages options. The most significant losses were reported in iced/RTD tea drinks and nectars categories. Lower prices and new product development continued to have a positive impact on the dairy segment, which saw an increase in Q4-16. When considering alcoholic beverages, an increased excise tax resulted in a decline in all alcoholic categories apart from the fortified wine.Estonia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering - - Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)- Update on important soft drinks corporate activity- Quarterly selected retail price movements for key brands by category covering the most recent five quarters- Our Q4 special focus update on the latest trends in functional and flavored watersScope- Mostly due to price discount, the consumption of carbonates increased in Q4-16 after declining for several years.- Due to the consumer’s interest in leading a healthy lifestyle, Enhanced water saw a massive growth in Q4-16.- Due to being much more expensive than other Beverages category, Iced/RTD tea drinks category suffered yet another heavy drop in the fourth quarter.- Increased prices and widespread discussions in the media about the harm of alcohol consumption, being the main drivers behind the decline of Alcoholic beverages in Q4-16.Reasons to buy- Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning- Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company- View a selection of the key quarterly new soft drinks product launches and identify competitor activity- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
Table of Contents1.1 At A Glance1.2 Impact Of The Eocnomic Situation1.3 Highlights1.4 Market Drivers1.5 Market Trends1.6 Soft Drinks1.6.1 Packaged Water1.6.2 Bulk/HOD Water1.6.3 Carbonates1.6.4 Enhanced Water1.6.5 Flavored Water1.6.6 Juice1.6.7 Nectars1.6.8 Still Drinks1.6.9 Squash/Syrups1.6.10 Iced/RTD Tea Drinks1.6.11 Sports Drinks1.6.12 Energy Drinks1.7 Alcoholic Drinks1.7.1 Alcoholic Drinks1.8 Dairy Drinks1.8.1 Dairy Drinks1.9 Hot Beverages1.9.1 Hot Beverages1.10 Soft Drinks Quarterly Update1.10.1 Distribution News1.11 New Products & Photo Shots1.12 Focus On Flavored & Functional Waters1.13 Data Tables1.14 Pricing TablesList of TablesTable 1: Estonia at a Glance - Quarterly Performance and Latest ForecastTable 2: Impact Of The Economic SituationTable 4: Commercial Beverage Market Trends - Million Liters, 2016P-2017FTable 5: Commercial Beverage Market Trends - Million Unit Cases, 2016P-2017FTable 6: Soft Drinks Market Trends - Million Liters, 2016P-2017FTable 7: Soft Drinks Market Trends - Million Unit Cases, 2016P-2017FTable 8: Carbonates Market Trends - Million Liters, 2016P-2017FTable 9: Carbonates Market Trends - Million Unit Cases, 2016P-2017FTable 10: Selected Retail Price Movements, 2016-2017